CommunicationB_A2

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Australian Pacific College *

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BSB40820

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Marketing

Date

Apr 3, 2024

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docx

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7

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Part A Using the proposed tools and techniques you recommended in Assessment 1, answer the questions below: Question 1: A. Briefly explain the selected convergent tools and techniques for the chosen organisation. - Social Media It is a highly effective convergent tool in marketing strategies as it can use different media elements as text, images, videos and tons of interactive options for users to connect and communicate with content creators. - Blogs Like social media, the impact of blogs relies on the different media elements that can be used. On the other hand, the content creation is wider so marketers can create articles, infographics, long videos, with much more information for readers, they are a great transition for viewers from social media. -User Generated Content It gives power to the audience, enabling them to participate with their own content and experiences related to a product or a brand. This kind of content comes as more authentic and real overall. It will resonate with other consumers, strengthening brand trust and loyalty. B. Using these tools, explain the process that you would establish to empower the customer. By implementing the next marketing communication strategy, Nintendo can empower customers by involving them in the brand narrative, creating a sense of community, and an immersive and engaging experience around The Legend of Zelda game. 1. Social Media Engagement: Create an official Nintendo Switch social media presence across platforms like Facebook, Twitter, Instagram, and YouTube. Share visually captivating and immersive content related to The Legend of Zelda - Tears of the Kingdom Edition, including gameplay snippets, behind-the-scenes footage, and teasers. Encourage user interaction and engagement through contests, giveaways, and challenges that involve sharing user-generated content. 2. User-Generated Content: Encourage customers to create and share their own content related the game and console. Promote a designated hashtag for users to tag their content across social media platforms. 3. Blog Partnerships:
Collaborate with influential gaming blogs and websites to publish exclusive content, interviews, and feature articles related to The Legend of Zelda. Provide bloggers with access to game previews, exclusive interviews with developers, or exclusive gameplay footage. Question 2: Explain how you will implement the selected tools and techniques. 1. Social Media Implementation: Create official social media accounts for Nintendo Switch on platforms such as Facebook, Twitter, Instagram, and YouTube and develop a content calendar with a mix of posts related to The Legend of Zelda - Tears of the Kingdom Edition, including gameplay highlights, character spotlights, fan art features, and behind-the-scenes content. 2. Blog Implementation: Identify influential gaming blogs and websites with an audience that aligns with the target market of Nintendo Switch. Reach out to blog owners or editors to propose collaborations, guest posts, or exclusive interviews related to The Legend of Zelda - Tears of the Kingdom Edition. Provide bloggers with exclusive access to game previews, interviews with developers, or early gameplay footage. 3. User-Generated Content Implementation: Promote a designated hashtag that users can include in their posts on social media platforms. Curate and feature outstanding user-generated content on Nintendo's social media accounts, website, and blog, giving credit to the creators. Engage with user-generated content by liking, commenting, and sharing it on social media. Question 3: In the process of developing and implementing the convergent tools and techniques, you need to consult with experts. A. Explain who would be considered as expert of the marketing communication convergence. 1.     Don Schultz: Don Schultz is a marketing professor and renowned expert in integrated marketing communications. He has written extensively on the subject and is considered one of the pioneers of integrated marketing communications (IMC). 2.     Philip Kotler: Philip Kotler is a well-known marketing author and professor. While he is recognized for his expertise in various marketing areas, he has also emphasized the importance of marketing communication convergence and the need for integrated approaches. 3.     Shelly Lazarus: Shelly Lazarus is a marketing executive and former Chairman of Ogilvy & Mather, a leading advertising agency. She has been instrumental in driving integrated marketing communication strategies for major brands, emphasizing the convergence of various communication channels.
b.  How can you reach these experts and how can you maintain them as your business network? Online Research: Check their personal websites, professional profiles, or university pages to find contact details or inquire about potential speaking engagements or consulting services. Professional Networks: Join professional networks and communities related to marketing, advertising, or integrated marketing communications. Industry Conferences and Events: Attend industry conferences, seminars, and events focused on marketing or integrated marketing communications. LinkedIn: Utilize LinkedIn, a professional networking platform, to search for and connect with these experts. Send them personalized connection requests, expressing your interest in their work and your desire to learn from them. c. To engage with experts and others within the industry you now need to ask an expert about your implementation plan Formulate a message to the expert detailing your recommended tools and the implementation plan and ask for their feedback. Dear Don Schultz, I hope this message finds you well. I am reaching out to you as an esteemed expert in the field of marketing communication convergence. I have been working on a marketing project and have developed an implementation plan utilizing various tools to achieve effective convergence in our communication strategy. I would greatly appreciate your expert feedback and insights on the recommended tools and the overall implementation plan. Your expertise and guidance would be invaluable in ensuring the success of our campaign. Here is a summary of the recommended tools and techniques we have chosen: Social Media Engagement: Creation of official Nintendo Switch accounts on popular social media platforms. Development of a content calendar featuring engaging posts, game teasers, behind- the-scenes footage, character profiles, fan art highlights, and contests. Encouraging user interaction through questions, polls, and inviting them to share their favourite Zelda moments. User-Generated Content: Promotion of a designated hashtag related to The Legend of Zelda - Tears of the Kingdom Edition. Encouraging customers to create and share their own content, such as gameplay videos, fan art, cosplay, or personal stories. Regularly searching for and engaging with user-generated content using the designated hashtag. Blog Partnerships:
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