Week4_Project_HCM3006_Guinn_D

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School

South University *

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Course

3006

Subject

Marketing

Date

Jan 9, 2024

Type

docx

Pages

5

Uploaded by DevonLGuinn

Devon Guinn HCM3006 South University WEEK 4 PROJECT
In the marketing effort, the marketing team should emphasize the Hospital's key benefits. The marketing strategy should highlight the fact that the hospital offers medical services around-the-clock (Kotler, 2021) . The hospital's mission is to offer concierge healthcare to at least 100 families. Additionally, the hospital hires specialized physicians. Additionally, the family makes charges based on the number of family members. The hospital also charges extremely low costs; it is difficult for the institution to deliver high-quality care for less money. The ease of accessibility to medical treatment throughout the year and around the clock should be highlighted as one of the services offered by a concierge medical practice (Berchick, 2017) . Patients who choose concierge medicine will have peace of mind knowing that they will receive treatment if necessary. The doctor will also help individuals change their lifestyles for improved health and offer preventive care services (Robinson-Walker, 2019) . The patients won't even have to wait in line or go to the doctor's office.
The benefits of concierge medicine for the hospital's community product offerings include the potential for long-term cost savings for the community (Robinson-Walker, 2019) . This is since conventional physician’s bill for each visit, each course of therapy, and each test. The monthly fee for a concierge practice will, however, cover all of this. The monthly retainer in the instance begins at $300. Now that such treatments are being offered, the hospital may use the money it makes to treat the region's underserved and impoverished residents. Third party payor plans might not support the hospital's sponsorship of a concierge medical service, which could present problems and difficulties. This is since when a conflict arises, the payor may even impose a penalty on the hospital for charging an additional price. As a result, the hospital will be forced to make the doctors offering concierge medicine out-of-network physicians. A different problem is of a legal or regulatory character. Some states that allow concierge medicine could be seen as offering prepaid health insurance. The hospitals will be required to obtain a license because of this.
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