COURSE- NON-PROFIT
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Marketing
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Jan 9, 2024
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docx
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Running head: NON-PROFIT: DOCTORS WITHOUT BORDERS 1
Non-Profit: Doctors without Borders
Student’s Name
Institution Affiliation
NON-PROFIT: DOCTORS WITHOUT BORDERS 2
Non-Profit: Doctors without Borders
The Nonprofit Leveraging Social Media
One of the fundamental objectives of nonprofits is to gain the support of the focused on crowds by concocting messages with respect to their cause and afterward appropriating them to a
wide geographic. Doctors without Borders has been able to effectively leverage social media to reach specific audiences by channeling different messages through many social media platforms like Twitter, LinkedIn, YouTube, Myspace, and Facebook among others. Doctors without Borders has social media accounts such as Tumblr, Twitter, Facebook, Instagram, MSF Blog, Google+, YouTube, and Vimeo that has enabled them to rely on their network of supports to tell them the stories of the people they help by getting the word out (
Xu & Saxton, 2019). The nonprofit organization has been able to effectively use social media platforms to connect with constituents, collect donations, and raise awareness for their causes. The organization has been engaging followers on many major social networks to effectively spread the word about advocacy work, new initiatives, and fundraising campaigns (
Xu & Saxton, 2019). Social media has contributed to its success stories, for instance, there is an article: "The power of a tweet: Doctors without Borders' success story." The article shows how social media provides a vital tool
for exerting leverage on the government as well as other stakeholders targeted by the communications of the Doctors without Borders. The entity has been able to perform advanced work in determining the @handles in addition to understanding the behavior on these platforms.
The Great Ideas They Are Already Applying and What They Still Need To Learn
Doctors without Borders is currently applying great ideas with regards to key principles of nonprofit marketing and communication. The organization is engaging with the supporters to help carry the messages of its field teams to a massive audience with no filter of the conventional
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