ThymeandAgainAssignment2ADM3322

Does Trader Joe’s employ good-value pricing or value- added pricing? Explain.

How does BoltBus use a combination of penetration pricingand everyday low pricing (EDLP) to achieve its objectives?

3.Based on the way SBC's brand manager describes its overall pricing strategy across various types of bikes with varying attributes for different types of riders and varying degrees to which those attributes are incorporated, SBC employs Multiple Choice A) product line pricing.   B)competitor-based pricing.   C) odd/even pricing.   D) penetration pricing. high/low pricing.

1. Given that there is a serious disadvantage to cost-based pricing, how would your account for its widespread use in retailing and other businesses? 2. What is parity pricing? How does it differ from other forms of competition-based pricing? 3. Describe some ways that a seller using competition-based pricing could deal with the presence in the marketplace of a variety of prices for an item.

Which of these is an accurate observation about pricing in today's business environment? A) The internet empowered buyers but doesn't help resellers optimize their pricing. B) Across industries and regions, most companies now use the same pricing methods. C) Many companies do not handle pricing well and fall back on familiar methods that aren't as effective as they should be. D) With ubiquitous online price matching, pricing decisions are more or less automatic these days. E) The hope of offering personalized price promotions hasn't really panned out.

Under the concept of customer value-based pricing, explain Trader Joe’s success.

Discuss the three major pricing strategies in relation to Hammerpress. Which of these three do you think is the company’s core strategic strategy?

How do you create a 5-page informational brochure will include the following, Role of pricing decisions on the overall company and marketing strategies, Value-based pricing (value-in-use and value-in-exchange), Price skimming and penetration, Management of international distribution channels and logistics, Mass customization, Five aspects of communication, Social media mix, Viral marketing as a viable marketing tactic that can deliver a positive return on investment (ROI)?

As Director of Pricing for a mid-market retailer, Mary is struggling with her retail pricing strategy. Marys’ struggles, however, are familiar themes across retail today, like ‘getting shoppers in her stores and still driving profits’. So what’s Mary to do? More work, late nights? More spreadsheets? More status quo, or is it time to take pricing innovation for a test drive?     For reference: https://youtu.be/HGhWnIb1nOY

What type of pricing strategy does Trader Joe's appear to use. Pick only one and explain why. Trader Joe’s value equation is essentially low prices on unique, “gourmet” food items.  Describe how Trader Joe's product choice and pricing (as seen online) execute this Good-value pricing strategy. What decisions about product, place, and promotion help Trader Joe's ability to offer such special items at such a low price? How does Trader Joe’s demonstrate the importance of price in creating value for customers?

McDonald’s sells Happy Meals for as low as $2.50 and Value Meals for as high as $5.50. How would you describe this pricing strategy? What segmentation variables are being used?

Analyze then compare and contrast how Burberry’s and H&M’s different pricing relate to supply and demand, costs, perceptions of value and competition.

Marketers may choose from various pricing strategies when selling a product or service.   a)  Identify and briefly explain five pricing strategies.   b)  What factors should be considered before selecting the best pricing strategy?

(a) What is segmented pricing? (b) Briefly describe the different types of segmented pricing.

Discuss the difference between the two (2) types of pricing approaches when launching a new service or product (Market Penetration & Market Skimming).

Assume Netflix applies different pricing for corporate buyers than for individuals, even if the content of the package is the same. What type of pricing strategy does the different options offered to individuals and businesses represent? a. Predatory pricing. b. First degree price discrimination. c. Second-degree price discrimination. d. Third degree price discrimination. e. Market segmentation.

Consumer perceptions of prices are also affected by alternative pricing strategies.  Marriott Hotels, for example, has different brands for differing price points.  Building upon the Marriott example, please SCAN the environment to find examples of a company whose pricing strategy is closely tied to its branding strategies.

Does "value" mean the same thing as "low price"? How do these concepts differ? Pick two competing brands from a familiar product category (watches, perfume, consume electronics, restaurants) - one low priced and the other high priced. Which, if either, offers the greatest value? Why might the strategy for setting a product's price need to be changed when a product is part of a product mix? What are the five product mix pricing strategies? Provide an example of each. (4 points) Alicia is a self-employed hair stylist who owns her own salon. She has asked you to consult with her on how to generate more revenue. Using the price adjustment strategies discussed in the chapter, advise Alicia on her options to increase sales. Please be detailed in your response with why you are choosing each.

Describe the cost-plus pricing method and discuss why marketers use it even if it is not the best method for setting prices. (AACSB: Written and Oral Communication)