mkt 500 milestone four

Choose the best ANSWER 1- A marketing team is working on specific marketing activity planning, who will do those activities and how, and what resources will be needed. Which part of the marketing plan does this best describe?   Developing the mission statement    Situation analysis    Marketing strategy    Marketing implementation  2-  Which of the following is the best example of a good strategic goal (according to professor and marketing plan directions)?   Increase sales per square foot by 5% in the next 6 months.    Get a 25% market share.    Increase profitability.    Get more people to try our new product. 3-  Which is most true about marketing?   Marketing should be an organization-wide focus on customers.    Marketing is most effectively thought of as an organizational department that just handles advertising and sales.    Marketing is only used to take advantage of people.    Marketing can only be used for tangible products.  4-  Which is the best example of using the…

Using concepts/terms from the book, Management by Bateman, Snell, and Konopaske, 7th edition. Situation: Consider the major decision of changing from a General Business major to a Marketing Major   Discuss the following questions: What was the decision you had to make? How did you go about creating alternative solutions (possible outcomes)? What was the process you used and was it similar to the formal planning steps noted in the chapter? Did the outcome meet expectations? (as planned, better, worse, mixed) Would you change the process you if you had to do it again, regardless of the current outcome?

Your Task Evaluate how Wanda is currently applying each of the four Ps of marketing to the products Salty Pawz sells. Capture this in your written document so that Wanda can refer back to it as she begins to draft a marketing plan. • Once you have evaluated how Wanda is currently applying the four Ps to the products Salty Pawz sells, identify at least one new way that each of the four Ps could be improved. When making your recommendations, be as specific as possible so that she can execute some of your ideas immediately.

A. Identify the critical success factors (CSF) of an organization?B. Describe the CSF approach methodology in IS planning?C. Discuss the use of business systems planning (BSP) in IS planning?

TST DONTH LOW CARIE CON According to the above BCG portfolio analysis matrix, explain how should (XYZ) company marketing director manage the following products of the company's product range: I Product (A)- located in a "Dog" category (2 lines): Product (B)-located in a "Star" category (2 lines): Product (C)- located in a "Question mark" category (2 lines): w. Product (D) - located in a "Cash cow" category (2 lines):

Compare and contrast SMART Goals vs Key Performance Indicators (KPIs). List four fundamental factors  that outline the importance and relevance of each measurement model in Digital Marketing Analytics. Utilize relevant Digital Marketing Analytics concepts in your response.

The goal of this exercise is to demonstrate your understanding the three phases of the strategic marketing process; planning, implementation, and evaluation. Read the description of the marketing action and then match it to the appropriate stage of the Strategic Marketing Process. Situation analysis Executing the marketing program Designing the marketing program Market-product focus and goal setting 4 Marketing program 5 6 Acting on deviations 2 3 Defining precise tasks, responsibilities, and deadlines 8 Obtaining resources Comparing results with plan to identify deviations 9 Match each of the options above to the items below. As the sales for digital cameras has increased, the sales for traditional film and film camera has declined Managers at Kodak select which products will be directed toward which customer for each of its strategic business units 3 Kodak managers select the marketing mix (4Ps) and related budget for each of its strategic business units Managers for the digital…

Strategic leadership can also be defined as utilizing strategy in the management of employees. It usually requires the following with the exception of O a. a list of possible risks O b. a vision Oc. a mission O d. a set of goals strategy or plan Oe.

Compare and contrast SMART Goals vs Key Performance Indicators (KPIs).Discuss four fundamental factors that outline the importance and relevance of each measurement model in Digital Marketing Analytics, which are business objectives, metrics and dimensions, KPI's, and ROI. Utilize relevant Digital Marketing Analytics concepts in your response.

CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies.  CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions.

I need help with making a marketing plan outline for the following section:  CONTROLS5.1 Implementation5.2 Marketing Organization5.3 Contingency Planning5.3.1 Difficulties and Risks5.3.2 Worst-Case Risks   my product:  The Full Pumice Stone Shower Mat is a demonstration of inventiveness and style. Made totally out of regular pumice stones, it conveys a double reason usefulness, filling in as both an exfoliator and a massager. As you step onto the mat, the pumice stones carefully peel your feet, successfully eliminating dead skin cells and improving blood circulation. The non-slip backing guarantees wellbeing, giving a protected balance even in wet conditions. Express farewell to untidy and awkward pumice stone schedules; our shower mat flawlessly incorporates this peeling system into your everyday shower routine, offering an issue-free and empowering experience.

1. Explain the importance of needs, wants, and demands and how these frame marketing: Activities 2. The Boston Consulting Group (BCG) Matrix is a useful strategic tool. Another classic portfolio planning method useful to marketers is the GE/McKinsey Matrix. How is the GE/McKinsey Matrix similar to and different from the BCG Matrix? 3. A marketing information system (MIS) is essence intervenes between the marketing environment and the marketing manager. Discuss the four basic subsystem of an MIS and indicate how each subsystem's information could benefit a marketing manager. 4. What is subculture? Describe at least two subcultures to which you belong and identify any reference groups that might influence your consumption behavior. 5. Business markets have numerous characteristics that contrast sharply with consumer markets. Discuss six of those characteristics and what implications each one carries of marketers of business goods

Describe the activities of any small business you know or are familiar with (e.g. physical, online). Using the framework for designing annual objectives, discuss how the small business in question will apportion annual objectives to its staff and control the process   Using examples, explain how goals, targets, annual objectives, and long-term objectives will be different among corporate bodies, public sector institutions and non-governmental organizations   With one (1) example each, state and explain five (5) outputs derived from a business policy

7 The goal-setting step in the planning phase of the strategic marketing process sets quantified objec- tives for use in the evaluation phase. What does a manager do if measured results fail to meet objec- tives? Exceed objectives?

As a marketing consultant, a prospective business man has approach you to advise him on his intention of venturing into the market with a new product. 1. Explain to him the approaches he can consider 2. Analyze the factors that need to be consider for each approach. 3. Illustrate to him the potential stages of the market his product needs to survive to be successful on the market.

How are for-profit business firms and nonprofit firms different with regard to the marketing concept?

124)  Identify an important difference between strategic planning and market planning. 125)  How are marketing objectives different from corporate objectives? 126)  Why is it important to consider marketing as an investment rather than as an expense? 127)  A sales manager at ABC Services Inc. was required to track important marketing metrics each quarter. Give two examples of the marketing metrics this sales manager might report.

Please read carefully and answer the following questions: 1. Define the following key terms: a. New product development b. Idea generation c. Business analysis d. Product life cycle 2. Describe product positioning. List and explain the bases for positioning. 3. Why is it often difficult for organizations to delete products? 4. List the 5 stages in the Product life cycle and describe one stage. 5. Define Test Marketing and tell why it is important.

Advanced Marketing PlanAdvanced : Part IThroughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III). The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.) Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.)Scenario #1Travel Supreme is a start-up travel organization…

o Site 3 4 (8 of 20) 5 6 13 12 11 10 9 8 7 14 15 19 18 17 16 20 The acronym PESO is linked to what stage of the strategic communication plan O Research O Planning O Implementation O Evaluation

Use the Goals Grid to clarify goals and objectives

CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.