E-Marketing Midterm 2

.docx

School

University of Maine, Fort Kent *

*We aren’t endorsed by this school

Course

343

Subject

Marketing

Date

Jan 9, 2024

Type

docx

Pages

Uploaded by HighnessHawk10180

Maddie Doucette Dr. Cripps E-Marketing 13 March 2021 Midterm Over the past few weeks, I have been introduced to the concept of e-marketing and how it plays a role in society. Technology is constantly advancing, which means we as humans are con- stantly adapting (or trying to keep up). The impact technology has on society is huge, it is a pri- mary influencer. With that being said, humans are utilizing this tool to their advantage, as a way to interact with one another. For example, e-marketing has evolved in order to benefit and de- velop the economy. E-marketing allows other concepts to arise such as global and prosperity po- larization, generational gaps, artificial intelligence, singularity, and customer experience. E-marketing can be describe as the marketing of products and services over the Internet, it can be said that it uses various technologies and media to get in touch with customers and com- panies. With technology rapidly advancing, e-marketing has become one of the most important areas of business development and marketing strategy. Over time, technology has helped to improve our lives and provide money for an ever- growing population. Advances in technology have created new jobs, while some jobs remain ir- relevant. But many experts have denounced the technology without examining the income and digitalization statistics. Technology has become a relevant area of society, not only in the United States, but also in other countries; however it has caused a divide in global and prosperity polar- ization. Due to lack of technological advancements in Third-world countries and the rapid rate of technological advancements in leading countries, there is an evident disconnect within the busi-

ness realm. There are challenges when it comes to marketing to countries with a lack of internet. Challenges that include not being given the opportunity to increase income as well as to adapt to technology and modernization. Divisions such as global and prosperity polarization have an im- pact on e-marketing campaigns. Another divide that affects e-marketing campaigns is generational gaps. Many companies are paying more attention to the generational gap than ever before. It can be argued that the level of comfort that younger generations have with technology manifests itself in their ability to find new ways to improve productivity and efficiency in life. Learning the simple rules of technology can help bridge the generational gap and improve both spirituality and technological skills. All this seems to boil down to how different generations use technology. When considering generational differences, it should be remembered that while trends and research suggest that each generation has unique characteristics, not everyone in a generation is exactly the same. Although there are major generational differences, problems can arise when negative stereotypes are spread over a generation, such as rigid traditionalists, technology-shy baby boomers, and millennials who do not work hard. Through communication styles, we as hu- mans have found ways to promote the different ways generations prefer technology. In order to bridge the generational gap, businesses must consider creative use of new technologies to boost productivity and foster the growth of the developing workforce. Tackling the generational gap in modern working life and attracting multi-generational talent is a key ele- ment of any company's success strategy in the age of technology. One of those key elements, in- clude AI. Artificial intelligence is the process of developing computers, computer-controlled robots and software that think similarly to intelligent humans. A typical artificial intelligence system

takes a large data set as input and processes the data with the help of intelligent algorithms that learn and improve each time a new data set is processed. In short, it amounts to giving a machine the ability to make decisions and predictions without human input. Artificial intelligence is about making a computer or computer-controlled robot or software think as an intelligent human thinks. It gives the machine the ability to analyze its environment and make decisions with a cer- tain degree of autonomy to achieve a certain goal. Artificial intelligence can be used to improve certain processes, or it can make it possible to replace entire systems with decisions that end - end - in. The first examples of what later became known as the rule - based AI - were the systems that humans had to develop themselves As the emerging field of artificial intelligence (AI), driven by algorithms, continues to ex- pand, humans will fare better than they do today. The recent focus on artificial intelligence has led to a number of new applications, including machine learning and artificial neural networks. Although AI is only one of the technologies used in robotics, the use of AI robots can help peo- ple learn new skills and help them get closer to themselves - driving cars, robots with more ad- vanced sensors, and more powerful computers. Especially during the Covid-19 pandemic, artifi- cial intelligence has been utilized to meet the needs of people who were forced to stay home, during lockdowns and quarantines. For example, "tele-medicine," has been able to thrive. Busi- nesses such as, "K Health," are using AI to bring a doctor's appointment to you, right on your phone. People who use their app can text with a doctor or find similar cases near them. By using a model built from a vast store of anonymous health records, the app offers help based on how a users complaint correlates with this vast history of other patients. “K Health,” combines “the knowledge of thousands of doctors with deep clinical data from around the world. K’s smart platform supplies our members with peace of mind and answers they can trust” (K Health, 2021).

This business offers people the opportunity to save a trip to the doctor’s office and also allowing people to save money that has to be spent on a checkup. Artificial intelligence has offered this business the efficiency and the ability to accommodate to the majority of customers, with only a few clicks. AI is also becoming a prominent role in customer service. This technology will make the customer experience much more personal and personalized than ever before. Its intelligence will help anticipate specific customer needs that are learned from context, chat history and prefer- ences. Even asking for help is made easier by artificial intelligence, its infused emotions will streamline customer experiences and interactions in all businesses that require customer service. With that being said, retailers can use the rise of robots ,with forms of AI, such as Pepper, to im- prove productivity, reduce costs and improve the customer experience. They should examine their business to identify areas where robots can offer a competitive advantage by streamlining operational efficiency, optimizing labor productivity, and improving customer experience. Overall companies need to identify where AI and machine learning can improve the cus- tomer experience. Robotics has shown in the past that streamlining processes leads to faster and more effective results, organizations can also use robotics to improve the customer experience on a large scale. Although robots are not completely utilized in the customer service aspect of busi- ness just yet, they still can help retailers optimize their employees productivity by offloading many of the more cumbersome and repetitive tasks from human workers. Over time, artificial intelligence technologies will become more understood and accessi- ble, and more industries will benefit from the efficiency and scale effects that AI can offer, as well as the benefits for society as a whole. As a result, countries can reap the benefits of artificial intelligence and new technologies without sacrificing the important characteristics that make up

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version