13-test-bank (income and social class)

13 - Test Bank Consumer Behaviour (University of Ottawa) Scan to open on Studocu Studocu is not sponsored or endorsed by any college or university 13 - Test Bank Consumer Behaviour (University of Ottawa) Scan to open on Studocu Studocu is not sponsored or endorsed by any college or university Downloaded by Nick Sokolon (worksokonick@gmail.com) lOMoARcPSD|15491405

Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Victor wanted to be able to show Marilyn ʹ s parents that he had some money, too, so he wore his best Italian suit and his large cubic zirconium pinky ring. They were Victor ʹ s way of advertising his achievements. Products used in this way are called: A) consumption markers B) status utilities C) social class indicators D) status symbols E) fraudulent symbols 1) 2) Between 1970 and 1994, real per capita income increased substantially, but some consumer groups got a larger share of the pie than others. What was one of the key factors to which this imbalance was attributed: A) couples getting married at older ages B) influx of illegal aliens C) unfair competition from foreign manufacturers D) more women entering the work force E) growth of computer - related industries 2) 3) The money available to a household over and above that required for a comfortable standard of living is termed: A) capricious income B) diversion income C) fun money D) discretional income E) discretionary income 3) 4) Consumer demand for goods and services depends on: A) ability and willingness to buy B) understanding the product or service C) economics and finance D) target marketing and PR E) the money to buy the product or service 4) 5) A current statement on the share of household budget expenditures is: A) men are directing this in regards to major purchases B) very minimal or no change at all C) share has increased for food and clothing D) share has increased for shelter and transportation E) share has remained the same for most goods 5) 1 Downloaded by Nick Sokolon (worksokonick@gmail.com) lOMoARcPSD|15491405

6) The reason that people with more money tend to be happier than those with less money is because: A) they become more satisfied because of the ʺ more ʺ feeling B) they have less problems with debt collectors C) they can purchase more luxury goods D) they can afford the freedom money can buy E) they can live out their wildest fantasies 6) 7) Which discipline studies how consumers ʹ motives and their expectations about the future affect not only their current spending, but also society ʹ s economic well - being: A) behavioural economics B) the psychological consumer C) economic decision making D) the social behaviour index E) consumer demand theory 7) 8) Because consumers beliefs about what the future holds is such an important determinant of how much they will pump into the economy when making discretionary purchases, many companies take forecasts about intended spending seriously (e.g., ʺ Do you plan to buy [a car] in the next year? ʺ ) and have surveys conducted to measure: A) consumer purchase behaviour B) social strength C) economic health D) discretionary spending E) consumer confidence 8) 9) If you were going to construct a questionnaire to determine ʺ consumer confidence, ʺ you might be advised to ask all of the following questions except for ________. A) ʺ Would you say that you and your family are better off or worse off financially than a year ago? ʺ B) ʺ Do you think the GDP growth rate will be as predicted at the beginning of the year? C) ʺ Will you be better off or worse off a year from now? ʺ D) ʺ Are you happy with your job? ʺ E) ʺ Do you plan to buy a car in the next year? ʺ 9) 10) Which of the following is not listed as a determiner of how much a person will save (saving rate)? A) The individual ʹ s own sense of optimism about his or her personal circumstances B) National events such as the election of a prime minister C) The relationship between the lending prime rate and growth rates D) Cultural differences E) World events such as wars 10) 11) Zick comes from the ʺ other side of the tracks, ʺ his father spent all his life in the mine and Nick works as a sanitary engineer. All these factors determine his: A) status crystallization B) social stratification C) social class D) savings rate E) consumer confidence 11) 2 Downloaded by Nick Sokolon (worksokonick@gmail.com) lOMoARcPSD|15491405

12) People within a social class share all of these characteristics EXCEPT: A) they tend to socialize with people from a wide variety of backgrounds B) they have approximately equal social standing within the community C) they work in roughly similar occupations D) they share many of the same ideas and values about the way life should be lived E) they tend to have similar lifestyles because of their income levels and common tastes 12) 13) Universally people develop a ________ whereby they are ranked in terms of their relative standing in society. A) ranking order B) placement order C) deployment order D) social placement E) pecking order 13) 14) Katrina, a new recruit for Maple Leaf Foods, is promoted very quickly over longer - term employees, and is given a parking space with the company vice presidents. This is an example of: A) corporate culture B) company favouritism C) social stratification D) rapid advancement E) employee discrimination 14) 15) Johann seemed to have all the luck  some would say that he was ʺ born with a silver spoon in his mouth. ʺ This is an example of: A) homogamy B) status assumption C) status recognition D) prestige status E) ascribed status 15) 16) Although members of a particular social group carry the same identity of membership, some members are better off, better liked or respected, and have more authority or power than others. The group exhibits: A) a differential structure B) a ʺ big cheese ʺ structure C) a status hierarchy D) social inequity E) intra - class rivalry 16) 17) The most influential and the earliest attempt to describe Canadian class structure was proposed in 1941 by: A) Richard Coleman B) W. Lloyd Warner C) Bernard Blishen D) Max Weber E) George Katona 17) 3 Downloaded by Nick Sokolon (worksokonick@gmail.com) lOMoARcPSD|15491405

18) According to the class structure outlined in the text, most medical doctors and university professors would be in the ________ class. A) middle B) lower - upper C) working class D) upper - middle E) upper - upper 18) 19) Max ʹ s family is part of what is called ʺ the new rich. ʺ They are the newer social elite, drawn from current professionals. His father is a medical doctor and his mother is vice president at a large urban bank. Max ʹ s family (based on the description given in the text) belongs to which of the following social class categories? A) Lower - Upper B) Upper - Upper C) Upper - Middle D) Lower - Middle E) Middle 19) 20) Stephanie ʹ s parents are considered to be blue collar; however, her dad owns a construction company and performs mostly white - collar duties. Her mother runs an office cleaning company from their home. The couple earns about $90,000 a year and are able to send Stephanie and her two sisters to the state university close to their hometown. Based on this description, which of the following contemporary views of the American class structure best describe Stephanie ʹ s family? A) Lower - Upper B) Upper - Upper C) Middle D) Upper - Middle E) Lower - Middle 20) 21) The millions of consumers around the world who can now afford higher quality products are referred to as belonging to the ________. A) mass class B) global middle class C) mobile demanders D) culture shifters E) swing class 21) 22) Sandra Jackson decided to become a university professor after several years as a doctor. She still wanted to help people; she just wanted to do it differently. Sandra ʹ s case is an example of which of the following? A) Upward mobility B) Diagonal mobility C) Horizontal mobility D) Downward mobility E) Circular mobility 22) 4 Downloaded by Nick Sokolon (worksokonick@gmail.com) lOMoARcPSD|15491405