Exit Assignment 1_GI, GRP and RF-2

Exit Assignment 1 Advertising Vehicle Exposure Measures (Practice for GI, GRP, Reach & Frequency) Name: ___Sabrina Robinson______________ N number: ________N01532286___________ Due Date: Sunday, February 18, 2024 Objective: The following problems are for you to gain practice in working with the analytical concepts we have learned. Look over your class notes and solve these problems as your first Exit Assignment. Caution (Read Carefully) : Use a separate piece of paper and type your answers on it. You need to show your math (i.e., show me how you solved the problems) and submit them together. Failure to follow this guideline will result in point deduction. Question/Answer Sheet Problems A (Q1 ~Q 8): A market has 10 TV households (A to J). NIKE implemented a 4-week ad schedule. Each week’s episode of CSI New York carried a NIKE commercial. For each week, “ X ” represents households watching the show, CSI NY. “ On ” means the TV set was on but tuned in to a different show. “ Off ” means the TV set was off. Refer to the following frequency distribution to solve the questions. Every household has a TV set. Week A B C D E F G H I J 1 X On X X X Off On On X Off 2 On X X On On On X Off X X 3 X X X Off Off Off On X On On 4 Off X X X Off On X On X X 1 2 3 4 5 6 7 8 9 10 1. What is the HUT level for each week? Week 1: _80%__ Week 2: ___90%__ Week 3: __70%__ Week 4: _80%___ X + On / total 8/10=0.8 9/10=0.9 7/10=0.7 8/10=0.8 1