1. Background This assignment examines the e-business strategies implemented in Strada Cafe – An

900 WordsApr 23, 20194 Pages
1. Background This assignment examines the e-business strategies implemented in Strada Cafe – An Italian gourmet chain owned by Tragus group. Strada - A concept spawned in 2000 grew up to 30 odd chain restaurants before it changed hands, which was further expanded to nothing less than 55 restaurants. It grew up in a steady phase with the aim of establishing itself as a combination of ethnic Italian dining combined with the power of today’s technology. Tragus group ltd. established Strada as a chain of contemporary Italian restaurant serving high standard simple food. The food quality is maintained with fresh food made from finest ingredients. Now Strada has spread all over the country with more than 70 restaurants attracting customers…show more content…
Sales Performance 5. Competitive Advantage 6. Key resources 7. Cost structure 8. Pitfalls & Risks 9. Exist Model 10. Customer Value ‘ (Muelhausen, 2012) Figure 1- General Business Model 3. Business Framework - Strada Business objective Improve the profitability through a disciplined management and make use of the latest technologies available. Invest in staff through training programs and expand the chain through market investments. Achieve service excellence both in quality and service. Acquire brands and expand the base company with new styles of eating (Tragus, 2014) Business Challenges With the rapid increase in eating-out trend growing at the rate of 4% a year, the restaurant sector has become an increasingly attractive sector for venture capital. But with more restaurants cropping in the country, Britain now houses over 20,000 restaurants (Barriaux, 2007), the competition has gained momentum for the restaurants to retain its customers and even big restaurants are striving to stay top as favorite dining spots for their customers. The sector though spins a huge amount of cash, is fragmented with different attributes. The chain restaurants have managed to sustain in many of the crisis. But to do so they had to take up the challenges from both their peer rivals and also from the pub groups to lure customers through their doors. They went ahead to cut costs, implement marketing strategies with different schemes or promotional activities with meal deals,

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