Essay about 10.1 Market Research

Expanding a business into Canada is a big step for most companies. Whether this is your first expansion or one of several you’ve completed, you need to conduct extensive market research before you set up shop in the Great White North.

Focus groups are in-depth interviews undertaken with a group of about eight to twelve people. They involve interaction between the participants. The aim of focus group research is to learn and understand what people think about a topic at length and in detail.

Establish guidelines for researching and gathering information and work with the staff to gather and evaluate the data.

* Internal: The data or information is gathered by the company which uses the data or information.

Primary research is where we get information straight from the customers. These could include interviews, questionnaires, analysing purchase records and feedback. Secondary research uses published information such as yellow pages, newspaper reports and articles in trade journals.

3. The policy should be changed and this impact AAA to acquire more Wholesalers and grow their profit margin by allowing the label.

DABC is one of the biggest clothes manufacturing located in Melbourne, Australia. The first DABC clothes store was established in 1990 in Collingwood under the name AB Clothes with only 4 staffs. After almost 30 years operating, DABC has become one of the fastest growing Australian brands with now over 80 stores throughout Australia and 3 flagship stores located in 3 Melbourne largest shopping centers. DABC has provided the outfit solutions and is famous with its sharp tailoring, top quality, high competitive model and shiny accessories. It is one of the most searched fashion stores for metropolitan men and women.

Flexible and inexpensive, focus groups consist of six to ten participants (Hartman, 2004, p. 408). Additionally, a moderator guides the discussion among its panel members that allows researchers to observe real-time verbal responses and nonverbal cues (Hartman, 2004, p. 402; Cooper & Schindler, 2014, p. 160). Focus groups moderators also have the ability to introduce new ideas to gain a greater understanding of concerns from respondents (Hartman, 2004, p. 402). However, a concern with focus group is the lack of anonymity due to the face-to-face participation.

This article represents a focus group type of qualitative research. According to Qualitative Research Consultants Association (2015), in focus group qualitative research, a group of individuals who share a need, life circumstance, or habit relevant to the research issue(s) at hand are led in a discussion by a modulator. The focus group discussions often include between two to ten respondents, and are often held face to face. They can also be conducted remotely through videoconferencing, teleconferencing, or

I declare that this assignment is all my own work and the sources of information and material I have used (including the internet) have been fully identified and properly acknowledged as required.

Focus group: a small interview of people who are brought together to discuss a particular topic.

Focus group is a group interview. The group is made up of people with the same characteristics and ask them questions about something or someone. The response they give will be recorded and use as reference when making a decision.

Focus groups are a popular method used to capture views and opinions for qualitative research.

By analyzing consumer preferences and satisfaction across different areas of fast food and especially those of Wendy’s fast food stores and those in the macro fast food environment and employing proper analysis to gain an in-depth understanding into these trends, will allow for the understanding of trends in the market and to then be able to target weaker areas where Wendy’s might be lacking. The successful application of strategy to this areas could potentially lead to a number of results or a combination of, including an increase in profitability, market share and/or customer satisfaction, among others.

Focus groups are a prominent method of enquiry, regularly used within the field of social science and in particular, qualitative research. The focus group practice involves a number of participants having an open discussion on a specific topic, set by a researcher. The researcher acts as a moderator to aid discussion by using probes to collect desirable data. This process is recorded and transcripts are used to interpret and analyse given information.