A Comparison of Adverting Methods of Two Cereals Essay

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A Comparison of Adverting Methods of Two Cereals I examined two cereal packets to try to determine advertising methods and processes of persuasion to draw people in to buy a product. In this study of advertising methods, I looked at two packets of cereal, "Kelloggs Crunchy Nut Corn Flakes" and plain "Kelloggs Corn Flakes".

I examined the picture, the larger print messages, and other pieces of text and identified a range of advertising techniques designed to appeal to the …show more content…

This is another sales tactic that persuades investment in the product.


Apart from the brand name, there is also and individual product description, "Crunchy Nut Corn Flakes". Other large print headlines on the front are designed to direct your attention towards certain ingredients that are beneficial to your health.

The manufacture is therefore attempting to exploit the desire of the majority of people to have good health and to promote good health among their family.

The sub-text, connected with the 2 for 1 offer on a meal out at a choice of destinations is used to entice the consumer to purchase this product opposed to one that lacks and offer of that sort.


Much of the text on the front has already been scrutinised and described but the text on the back and sides is yet to be developed. On the side of the box, there is a table of ingredients, on the opposite side, there is a table of "Nutrition information", this tells us how much starch, sugar, fat, etc. is contained in a recommended 30g portion.

The text on the back of the packet is all about the "2 for 1 meals", it consists of a large paragraph starting, "Can you imagine yourself sitting at a candlelit dinner enjoying the aroma of French cuisine, oriental, Indian…."

The paragraph then goes on tying to

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