A Mission Statement For The United Service Automobile Association

1811 Words Nov 21st, 2015 8 Pages
1. Using the essential components discussed in the Threaded Discussion 1, Thread 1 and the course textbook table 2.4, construct a Mission Statement for The United Services Automobile Association (USAA).

USAA’s mission is to facilitate the financial security of its military members, associates and their families (1) by providing a full range of highly competitive financial products and services (2) regardless of member location (3). We do this by using the latest technology (4), upholding the highest standards and ensuring that our corporate business activities and individual employee conduct reflect good judgment and common sense, and are consistent with our core values of Service, Loyalty, Honesty and Integrity (6&7). We are committed to maintaining and even enhancing steady growth in financial strength and operational capacity (5) while respecting the planet (8) and engaging the talent and passion of employees (9).

A. Explain your statement using the component model; list and discuss each mission component.

According to …. an effective mission statement should include nine essential components. These components are also included in USAA’s mission statement and will be discussed below.
1. The company’s customers should be stated. USAA’s customers are its military members, associates, and their families.
2. The products and services should be identified. USAA provides financial products and services.
3. The geographic location should be defined. USAA will serve all of…
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