A Proposed Communication Strategy Throughout The Implementation Of The Marketing Activities

1. A brief overview of your company’s Marketing Plan, including marketing objectives and performance targets to staff.

1. Strategies: A business strategy is the means by which it sets out to achieve

Work life Balance: Various fun games and cultural events are organized time to time in order to give required breaks to employees from work.

Determine Goal Identify and Profile Audience Develop Messages Select Communication Channels Choose Activities and Materials Establish Partnerships Implement the Plan Evaluate and Make Mid-Course Corrections

The purpose of the meeting will be increase in marketing activity. Please review the required implementation and bring along your recommendations to the meeting for the required discussion.

organisational strategic and marketing objectives, plans and performance measuresprinciples of the marketing mixkey provisions of relevant legislation from all forms of government, codes of practice and national standards that may affect aspects of business operations such as:anti-discrimination legislation and principles of equal opportunity, equity, and diversityethical principlesmarketing codes of practice and conduct such as the Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practiceprivacy lawsTrade Practices Act.

Marketing is an essential and crucial part in the attainment of an organizations overall vision. And for these to happen, there has to be a good communication marketing

In addition to this, employees can have a chance of socializing and increasing interaction with their co-workers by providing richly physical workplace which contains the fitness facility with free membership, employee lounge with foosball and television, quiet room for meditation and reflection, and a nap room for employees who need a quick break during the day, cafeteria with healthy menus and subsidized meals. While those places offer many opportunities for employees, they can facilitate the internal communication at the same time.

On the other hand, the managing marketing implementation is the process that helps customers to keep in mind the strengths of the company. In order to accomplish this, three stages are required to be followed such as an analysis of the markets and trading environment, determination of core markets and brand positioning and last, but not least, setting up flexible programmes for implementation. Controlling the marketing plan should include the flexibility of objectives, empowerment for environmental changes and monitoring, in order to allow new opportunities for the business.

Marketing communication plays an important role at overall marketing program. Through marketing communication the company can affect people to buy or use their product. Without good marketing communication people may even not consider the product was existed. Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers (directly or indirectly) about the brands they sell (Keller, 2008). Marketing communication is a broad discipline encompassing a set of activities designed to persuade customer to purchase the firm’s products. Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers-directly or indirectly- about the products and brands that they sell. Marketing communication represent the voice of the brand and are a means by which it can esthablish a dialouge and build relationships with consumers (Davis 2010).

-Define Strategic Marketing Management and identify some current issues in strategic marketing management that might be faced by an organisation.

To ensure an effective marketing campaign an Integrated Marketing Strategy must be developed to communicate the brand and work collectively with various tactics to deliver a seamless message to consumers that stand out amongst competition. The objective is to make certain all elements of the marketing communication including, public relations, advertising, online communication, direct marketing, social media, and sales promotions are a collaboration of a unified campaign to effectively promote a product, rather than each tactic working independently, and would not have a maximize effectiveness. Csikósová (2014).

Scheduling refers to the time frame of when the marketing communications methods will occur, this fixes up a pattern of time of when the messages will be delivered to the targeted audience in an accurate way and a suitable timing. There are three models of advertising scheduling: continuity, flighting and pulsing. Continuity is a model best suit products or services that do not rely seasonally for advertisements, for having a continuous demand year round. The advertisement of the firm runs throughout a year on a regular and fixed basis. The advantage of this model is reminding the firm’s targeted customers continually about the key message that the firm would like to communicate with. Flighting, also called bursting, this is a model for products based seasonally. The advertisements run on an irregular basis, for very short periods. The advantage of this model is to reduce waste of budget as the advertisement will only broadcast during peak hours of the day. The most used media for this model is television and radio. Pulsing is a model combination of continuity and flighting. Advertisements of this model will be broadcasting yearly however at a lower rate; heavy advertisements at peak times, vice versa.

The only people who wanted to help where those who wanted to charge an arm and a leg to buy their course.

Consequently Marketing Communications Plan is the marketing plan which promotional plan incorporates two or more integrated marketing communications mediums aiming to reiterate the same goals and objectives. Marketing Communications Plans are considered by many professionals as an excellent way to effectively communicate with target audience. The development of a cohesive and integrated marketing communications plan demands the adoption of a systematic process to ensure that all dimensions of the plan are carefully and considered (Yeshin, 1998, p. 70). the