A Research Report On Agl Energy Retail Business

3165 Words13 Pages
Introduction: AGL is one of the Australia 's leading integrated energy companies since 1837 and largest ASX listed owner, operator and developer of renewable energy generation in the country Australia. AGL energy base, peaking and intermediate generation plants, spread across traditional thermal generation as well as renewable sources including hydro, wind, landfill gas, solar and biomass effectively and efficiently. They have large amount of employees around 2805 within more than 50 groups of companies. The AGL Retail team is responsible for the marketing and sale of natural gas, electricity and energy related products and services to approximately 3.8 million residential, small business and commercial customers. To run these business they are using a wide ranges of technology like wireless technology, Web application, cloud computing, mobile technology, ECRM, GPS and so on. We are motivated to make a research report of AGL energy Retail Business support emerging technology by which how they able to achieve Competitive advantage, Return on investment (ROI), Customer convenience, Demand from suppliers and/or customers, Streamlining of operations. Among of all the technology we have selected two (2) technologies like cloud computing and ECRM in our research. With the prospective we have tried to figure out that, how these technologies are being used and Demonstrated for their business purposes, and also impact of these technologies, their organizational advantages as well as

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