Coca Cola Rhetorical Analysis

Satisfactory Essays

The author illustrates how using the same slogan as the Coca-Cola company will bring confusion among both brands. He supports his statement by stating how a consumer might ask for “the real thing” but will end up receiving a book. He provides this scenario in order to demonstrate the consequences the brands will face if the author of the book does not change their slogan. This paragraph was intended to persuade the company of the book by scaring them into thinking that their slogans will ruin their companies.

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