A Study of the Leadership of CEOs at Apple
Table of Contents
Background information
Page 3 & 4
Michael Scott
Page 5 & 6
Mike Markkula
Page 7 & 8
John Scully
Page 8, 9 & 10
Michael Spindler
Page 10, 11 &12
Gil Amelio
Page 12, 13 & 14
Steve Jobs
Page 15, 16 & 17
Tim Cook
Page 17, 18 &19
References
Page 20 – 27
Background Information Apple is a company that everyone in the world knows about today, and most people own at least one Apple product, but Apple did not start out as a huge company. It started out with Steve Jobs and Steve Wozniak working on computers in the garage of Steve Jobs. Jobs and Wozniak
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Steve Jobs then returned to Apple as a special consultant after being gone from the company for almost twelve years (Apple Computer, Inc. History). Taking a closer look at the chief executive officers over Apple’s history will give us an even closer look at Apple as a company throughout its history.
Michael Scott (1977 to 1981)
Michael Scott was born on February 11, 1945. Prior to Apple, Michael Scott was director of manufacturing at Fairchild Semiconductor where he met Mike Markkula who was Apple 's first investor. The two became good friends and Markkula asked Scott to join Apple to become Apples first CEO. Mike Markkula brought Scott to Apple to do the “adult things” in the company. He brought professional management and corporate infrastructure to Apple(Yarow, 2001). At this time the two founders Steve Jobs and Steve Wozniak were too inexperienced to manage such position .
Michael Scott joined Apple in 1977, and become employee number five, also known as “Scotty”. Since he assigned the numbers he decided to give himself the seven so that people could call him employee 007. In August of the same year Apple had their first positive cash flow. In this year they made their first profit of $50,000. From this moment forward, the company started to pay taxes, and paid off all of their loans (Yarow, 2011).
Michael Scott hired Apples first secretary as well as accountant. The company
In 1974, Steve Jobs was a video game designer for Atari but he knew he was destined for greater. In 1976, when Jobs was 21, he started Apple Computer with Wozniak. He took a break at one time and traveled to India and experimented with psychedelic drugs. Steve Jobs had to sell his car for the greater good of his company. In 1980, Apple Computer had a market value of $1.2 billion. In 3 years, Apple Co. sales increased by 700%. Steve Jobs took Apple and ran with
Apple Inc. is a software and electronics manufacture that was established in 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne. The first computers the company manufactured were aimed at computer hobbyists, while they worked on making their computer simpler for the non-computer users. They later succeeded in creating the Apple II model which would become one of the most popular computers in the through
Apple Inc. is a North American multinational company that starts operating in the field of electronics and computers becoming famous by making trademark computers, Macintosh, which operates with its own operation system, MAC OS, among other products. Founded by
Steve Jobs is the CEO at Apple. Jobs founded Apple in 1976, and the company has developed into a major force within the electronics industry. Much of the success of the company has been due to the leadership of Steve Jobs. He has the personal attributes which are needed in order to be a successful leader, for example he is smart, communicative and is a great co-ordinator. However, there are limitations to Jobs leadership at Apple with factors such as shareholders, corporate governance, corporate social
The three most important factors in Apple's past success before the death of Steve Jobs was the push for innovation, portable devices, and iTunes. Steve Jobs was a man who wanted to create the "future" of technology. He created a better home computer with the creation of Apple II PC and the Macintosh computer. The Macintosh computer was created for the students and working professionals. Steve Jobs was the forefront of Apple's new innovations. He had the creative mind and the ability to look to the future. When Apple removed him as the CEO of Apple, he didn't give up. He went and started a new company. With that company he came up with the foundation of the new operating software of Mac OS X. We can all tell that Apple needed Steve Jobs when all other CEOs failed. Since the removal of Steve Jobs as CEO, Apple took a big hit in the market. With this, Steve Jobs decided to move toward the mobile devices of iPhone, iPad, and iPod.
This was a huge starting point for them and had even bought out a co-founder Ron Wayne out for $800. After the success of the first Apple computer the Apple ll was a big hit, but a competitor the IBM PC threatened the success of the Apple lll. Steve had put his hope into the Lisa computer but was later thrown out for his hot temper. As revenge he started on another project called Macintosh. Macintosh ended up being the new hope for Apple as Lisa was turning into a bust. They introduced Macintosh at the company’s annual shareholders meeting, and was great at the beginning, but by early 1985 it started to plummet. Jobs refused to accept that his work was failing and as a result it ended up him getting kicked out of operations, leaving him as only a chairman at the board. Because of this he started a new company with ex- Apple members, but would later threaten him with suing him. As a result Steve resigned from Apple and sold all but one of his shares. After this he made a plan to incorporate NeXT, his new idea. Later on Apple dropped the lawsuit after a few
On April 1st of 1976, 2 college dropouts by the name of Steve Jobs and Steve Wozniak founded the Apple Computers Company. They later Changed the name to Apple Inc. They started out by selling Apple 1s out of Job’s garage, without a monitor, keyboard, or casing. The Apple 2 revolutionized the computer industry for being the first computer to have color graphics. Sales skyrocketed from $7.8 million to over $117 million in the year of 1980, the year that Apple went public. Wozniak left Apple in 1983 due to a fading interest in running Apple computers from day to day. Steve Jobs also left in 1985 and went on to do other projects. He founded his own company NeXT Software, and purchased Pixar from George Lucas, which would become a successful animation
On July 9, 1997, Jobs stepped back into Apple as the interim CEO to begin a critical restructuring of the company's product line. He would eventually become CEO and served in that position until On August 24, 2011 at this Jobs resigned his position as CEO of Apple before his long battle with pancreatic cancer which took his life on October 5, 2011 – All About Steve Jobs / Speech /
He then worked for Compaq as vice president of corporate materials, procuring and managing product inventory. After six months at Compaq, Cook left his position and took a job at Apple. In August 2011, Cook was named Apple 's new CEO, taking over the position for former CEO and Apple co-founder Steve Jobs, who died in October 2011 after a years-long battle with cancer.” (bio.com)
He has crossed all the levels of leadership and become the top managers in the world .He was intensely focused when committed, brave enough to take risky leaps, and charismatic enough to enlist legions of employees and clients in the constant objective of his aspirations. When Steve Jobs formed Apple in 1997 and the company was in financial crisis, he knew exactly how to get rid of almost all but a few of key products and projects that matched his vision. The way he stood by his vision inspired his employees and granted great respect from his business partners and
In 1997, Steve Jobs returned to Apple as an advisory and with the purposes of reshaping the product line. The changes made by Jobs resulted in increased sales and $309 million in profits. Job changed the mindset of Apples management and development team. He encourage them to have the “think different” management style that promotes the development of products that are ahead of the technology and design curve, and a creative retail strategy. It is this strategy that would eventually make Apple the best-selling company in the PC industry.
Apple Inc. is a corporation that designs and manufactures computer hardware, software and other consumer electronic products. The company is known for the Macintosh personal computers, iTunes media applications and the iPod personal music players. Apple was founded in April 1976 by Steven Wozniak and Steve Jobs, both college dropouts. In 1976, Wozniak and Jobs created the Apple I computer which did not have a keyboard or power supply for a computer hobbyist club. Later that summer Wozniak started his development of the Apple II, which
Apple Inc. is an American multinational technology business headquartered in Cupertino, California, established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to sketch, fabricate, and sell consumer electronics, computer software, and online services. Apple is the world 's second-largest information technology company after Samsung electronics, the world 's largest technology company by total assets. On November 25, 2014, Apple became the first U.S. Company to be treasured at over 700 billion dollars, besides being the largest publicly traded corporation in the world by market capitalization. Apple is a very successful producer of computer software and hardware, however it has demonstrated internal and external areas that need enhancement along with other areas that prove to be profitable.
In its infancy, Apple Computer Inc. began with the Macintosh personal computer. The company was founded on April 1, 1976. The founders were Steve Wozniak and Steven Jobs. They incorporated the company in 1977, on January 3rd, in Cupertino, California. In the twenty years that followed, the company produced personal computers. Besides the Macintosh, Apple Inc. made Apple II, and the Power Mac lines. Although they lasted for decades, during the 90’s the company experienced some turbulent times with low sales and market share. Steve Jobs left Apple Inc. and came back in 1996 when his company, NeXT was purchased by Apple. In 1997, Jobs became the interim CEO. In later years it became a permanent position for him.
Apple Inc. is a multinational corporation that specializes in the production of consumer and business computers, electronics, and software. The company was established on April 1, 1976 by three individuals named Steve Jobs, Steve Wozniak, and Ronald Wayne. It was then incorporated on January 3, 1977 and was initially known as Apple Computer, Inc. for 30 years thereafter, until it was changed to Apple Inc. on January 9, 2007, so as to include a more diverse line of products to the market than just computers, as the former name suggested.