Essay on Adidas Smoking Campaign

1024 Words5 Pages
Sajid Azad
01/31/13
English 102-942
Instructor: Valerie Fox
Impossible is Nothing Adidas’s latest anti-smoking campaign features three cigarette butts layed out in a white background in the style of its logo, which includes their motto “impossible is nothing”. As one of the largest suppliers of athletic gear, Adidas looks to not only promote greater advantages in sports recreation, but also in good health. The communicator in the ad is the company Adidas, the primary audience would be smokers out there, but this message also applies to all athletes and athletic individuals. The message and purpose of the ad includes the fact that people who are smoking always have the option to quit, and as their motto implies, “impossible is
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Their message as a sports team is the fact that “impossible is nothing”, and this concept is meant to apply to dedicating to new endeavors in sports, and is quite often applied to life in general. In this specific ad campaign, smoking is not impossible.
Surely, quitting smoking is most certainly possible and there are many living examples of them today. For instance, my interview with Michael Dempster, a sophomore at Drexel University proves that it is in fact quite possible to quit smoking. Michael mentioned that ever since he got involved with the different sports programs offered at Drexel, such as intramural basketball and the gym that is available for convenient hours during the day and night, he was smoking less and less until the habit completely left him. It is inspiring and appropriate in the sense that Michael’s story applies to the topic of sports and athletics and how there is an inverse correlation between sports and smoking. One promotes good health while the other mars it. Michael mentions “it felt pretty good to lay off the smoking, and getting involved in an active lifestyle” (Dempster). He adds that “smoking always made (him) feel short of breath” while a good day’s workout “helped (him) breath more

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