IN-DEPTH INTERVIEWS
This is an unstructured interviews whereby there is no list if question used to guide the interview. The interviewee is basically given the opportunity to talk freely about his/her opinions in relation to topic at hand. This method is often used to collect data that is analysed qualitatively. The data collected is likely to be used to answer and understand the question Who? What? and more so How?
The advantages of this method include;
I. It is more detailed information than other data collection methods, such as surveys because the respondent is free to express him/herself.
II. It gives an interviewee a relaxed atmosphere to answer the questions thus not feeling uncomfortable or under pressure.
The limitations for this method include;
I. It is not standardised thus it may be bring about
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An interviewer is never assured of valid information.
V. It is time-consuming because of the time it takes to conduct interviews, review them, and analyse the results.
VI. It is costly to get a well-trained interviewer who will know how to carry out the interview in order to get the most detailed and rich data.
In-depth interviews are useful when you want detailed information about a person’s thoughts and behaviours or when you want to explore new issues in depth. They are can also be used to provide context to build up on other data, offering a more solid base on the topic.
B) FOCUS GROUP DISCUSSIONS
This is an interview that focuses on a particular topic, issue, product or service amongst a group of participants who have common characteristics that relate to the topic. The participants are encouraged to discuss the topic at length and while giving their opinions in order to reach a conclusion by the time the interview process is over. These discussions are carried out several times with the same participants so that trends and patterns can be identified when data is being analysed.
The advantages of this method
The purpose of the interview is to confirm the result of the survey. I can gather other
how the questions are answered. Your goal in choosing an interviewee is to simulate the interaction
Phenomenological interview limitations may appear due to the researcher’s lack of experience in conducting interviews (Downey, 2015); which may interfere with the researcher’s focus and intentionality (Ashworth, 2017). Limitations may occur with the relationship between the researcher and the interviewee, including power struggles which might affect trust and honest participant reflections (Boucher, 2017). Further, time limitations could impede upon a participants deliberation process during the interview process (Downey, 2015). If a researcher is to understand the essence of a phenomenon; a suspension of judgment is required during participant interviews (Ashworth, 2017). Additionally, the researcher will need to be extremely attentive to experience the study through the participants’ eyes (Kelley, 2016). Individuals may choose not to answer every question, which is acceptable; yet, missing data can also become a limitation to the study. However, if enough participants do not answer the same question, the question might need to be reframed or removed; additionally, secondary data, such as technical reports, white papers or additional publications might be necessary to validate the research question (Johnston, 2014).
The method I chose for this analysis is in-depth interview. This ethnographic method will be best because it allows me to understand an
Unstructured interviews are not made up of prepared questions. The interviewer will ask more open questions about board topics and then use follow-up questions to gain more answers in further detail. This method of interview is time-consuming however it enables the interviewee to answer questions in more detail and depth. It is possible that audio-recordings can be
Face-to-face interviews will be interview guide approach where there will be an outline of topics and issues that the interviewer will cover with the participant (Babbie &Rubin, 1993). Having an outline it allows the researcher to compare responses between participants and it reduces the interviewer biases (Babbie & Rubin, 1993). An outline is constructed where it will guide the researcher with the participant from one concern to another but in a conversational approach (Babbie & Rubin, 1993). Moreover, a study without any set structure the researcher and participant can get side tracked and not answer the questions needed for the study research. The length of the interview will be approximately thirty minutes, but there will be no time restriction. The information will be recorded similar to a focus group, with a recording device and notes occasionally. Before analyzing the data, the researcher will examine his or her “own thoughts and feelings” because it’s a crucial process in understanding the participants (Babbie & Rubin, 1993, p.
C. Often there is a need for extra practice and preparation outside of working hours.
It has also been stated that even though these are the preferred methods, if the research is not done correctly, there will not be much value in the data. For example when doing a verbal interview such as I did when going shop to shop and asking my questions. Once the verbal information is obtained, it will need to be placed into a word for and document to be analyzed (Remenyi, 2011). It is also mentioned that it is very important, what questions are asked and how they are asked. The directness of the questions, the exact wording and the order in which they are put. This is all most critical to the way the information is later interpreted and used. It is also important to choose the wording correctly. If the interviewee did not understand the word or words in the question your information will not be correct or usable (Remenyi,
The pilot study conducted in this research shows that there were a few problems within the overall design of the interview and therefore the researchers decided to make some minor changes to their design, these changes included altering the questions so they were open ended, they also made the interview less structured in able to gain more focused answers in which they could analyse.
Interviews provide a way for businesses to collect detailed qualitative information from a small selection of people by face to face discussions
In-depth interview: a research method that allows an interviewer to obtain detailed responses to questions.
Whereas a structured interview follows a standardised format, in an unstructured interview the interviewer has complete freedom to vary the interview. Supporters argue that this brings a number of important advantages. Such as, rapport and sensitivity, the interviewee's views are clearer, the ability to check understanding, flexibility and the ability for the interviewer to explore unfamiliar topics. However, there are multiple disadvantages to using unstructured interviews in sociological research. Such as, practical problems, which include, time and sample size, training, and interpersonal skills, there are also issues with representativeness, reliability, quantification and validity.
c. Make sure that all other influenced are covered and verbalized during the interviews .
Next, although the biography-oriented in-depth interview will provide much important data about the applicant, the interview should be oriented towards job requirements. If it is too general, the information will become more of a general explanation or impression of the applicant and may not be able to provide valid data. This way it will also be possible to reduce the chance of faking.