Advertising & Sales Promotion on Cement Industry

The Persuaders looked different advertising strategies on how to effectively reach consumers. In a time when the price of an advertisement is going up, but the effectiveness of reaching the consumers is going down advertisers are left trying to figure out a way to reach consumers. This film looked at different strategies that were used in the past, and strategies that are currently being used to break through the clutter. Clutter refers to the amount of advertising a consumer is exposed to on a daily basis. The key to success as this film points out, is to break through that clutter and brand advertisements better than the competitor, while appealing to the consumer. Overall, this film looked at different areas of how advertising use to be about choice words, such as “better” “brighter” “tougher”. Then some companies decided to target an emotional appeal to the consumer. For example, the film uses the airline Song to specifically look at targeting the needs of women. The commercial that was constructed showed used an emotional appeal before showing different services that Song uses. Finally, the video talked about how the consumer wants to have a feeling of entitlement and being in charge. If an advertiser wants to be successful in this sense they need to make the consumer feel like the advertisement is specifically targeted to them. Overall, if a company wants to make good use of their advertising budget, they need to keep up with the new demands and changes in the behavior

In 1960, West Bengal has been amongst the 3 richest states of India. Being a British capital of those times it has a strong manufacturing tradition. During the colonial period, West Bengal was one of the leading states having the highest contribution to nation’s industrial output and employment and continued this trend till the 1960’s.Post 1960, the state started losing its prominence and witnessed reduced productivity and labour militancy on a grand scale. This trend continued till the late 90’s, but the turning point came after 2000 where there has been a resurgence in the state’s industrial sector. Economic reforms and competition among states have led to renewed interest of Business groups in investing in West Bengal. This revival is evident from the upward trend

factories started in the 1960s and began to take off in the 1990s with the help of 1994’s

Opportunities - global market, global economy & steel market is growing, financial strength to acquire companies after an industry downturn after bankruptcy

Capacity is the amount of product or service that a company can get in a productive unit

Capacity utilization: Capacity utilization is on of the factors that the level of activity in the industrial construction market depends on (3). The capacity utilization for the construction industry, machinery, and other related industries related to industrial distribution range between 80 and 90 percent, with an overall average of 82.9% (2). There is a common belief by economists when utilization rises above

India the world's seventh largest country and the second most populace nation has been a destination of unrealized potential. In the recent past it has seen as stir of economic activity changing the prim face of the nation. The country has had breath taking reforms bringing in foreign direct investments and foreign institutional investments into the country at a brisk pace. Today India is one of the most exciting emerging markets in the world to be in. A new

It is hard to turn on the television without seeing marketing advertisements. Some ads are good and helpful while others are unethical and annoying. An individual will see advertisements for food, sanitary products, prescription drugs, and lawyers, to name a few, but this list could go on and on. All of these companies are trying to get you to use their service or purchase their products. A marketing campaign tries to sway the consumer by trying to satisfy a want or a need that through research they have identified (Bethel University, 2011). Personally, there are numerous needs of mine that have been met, and my decision to go with a product has been based at times on their advertisements. In

The industry is a net beneficiary of the boom in base materials mostly from China and this positively impacts their margins. Further treaties and trade agreements will boost this trend further.

Aget should also divide the market in different segments. Every segment probably wants a different kind of cement, but probably also a different kind of service. So Aget has to give the right service to the right segment of the market. So it’s important that they adjust their service for their different costumers. Aget should also look for new kind of cement. By investing in research and development in order to be one step ahead of the competition. This all will lead to a good customer relationship and customer loyalty.

In view of the high cost of establishing a cement factory, Dangote Cement will continue to dominate the market space even though the company is conscious of the impact of government policies may have on its business. With its expansion in Africa and based on the fact that most neighboring nations to Nigeria do not have enough limestone deposits, Dangote will keep sustaining the market with its cement production.

|industry too. It has transformed India, created pride in being Indian and given the much needed respect to our passport globally. Including |

Having less competition in spice trade and more military resources, the British East India Company seek to expand its control in the India territory. From then, the Company has built more factories in different regions of India such as Madras in 1640, Bombay in 1661 and Calcultta in 1690. Despite the many influences on the India economy, the fact that EIC being a British company meant that there were liabilities of foreigness to face. One of the biggest liabilities was surrounding regulations of the Indian Empire. The Company found difficulties to maximise revenue under the control of its partner. The core

In 1970, FEL started to expand its market throughout Canada. In addition to that, recently FEL planning to market products in the international market. Last month, FEL signed contract to design and produce rock-crushing plant for Middle East construction project, known as project Abu Dhabi.

The indication from market intelligence studies is that the current CIMERWA Ltd company’s strategic objectives will not provide the company with opportunities for sustainable growth especially when considering the anticipated paradigm shift in the market towards 3D building models, flexible concrete and substitution products. External environmental analysis (PESTEL) indicates that globalization and technology will influence speedy development and availability substitution products for cement in an effort to build affordable houses.