Theoretical Understanding Business

Advertisement is conducted on TV, radio, website, poster site, and all kinds of media that

The Advertising team, unsurprisingly, is the largest department within Stylist consisting of ten different Directors and Managers. The Creative Solutions team and Digital team - which is operated by 12 employees- work under the wing of the Advertising wing.

Review the requirements of advertising brief and organisational business requirements, outline target audience characteristics and prepare a detailed consumer profile report by covering the demographics factors such as age, sex, education, marital status, occupation, nationality, first language, children and income level.

IGS creative team creates brand concepts based on real information. The team immerse ourselves into the clients culture, challenges, opportunities and vision for achievement.

The advertisement agency will schedule and advise us on how and when to run the infomercial ads; they will also refer us to the infomercial production company. The intern will be the field agent.

This process involves a lot brainstorming and coordination from the creative team of the ad agency. What must be established is how the advertising is viewed and perceived by potential customers.

If you’re bothered about which PPC agency should you choose to manage your paid ad campaigns, your concerns are pretty fair. This has to be the first question that you should consider to set up a successful paid ad campaign. Every digital marketing company claims to bring the best in terms of PPC services, but not all of them hold the potential to bring assured results. So, what exactly should you do to not to be trapped. The answer is simple. Just go by the result driven approach and your advertising budget would be in the right hands. Let every penny spent on the campaign count.

The company has various departments contributing to the success of the business such as Analytics, Design, Communications, Admin, Finance, TV, Business Affairs, HR, Production and Branding and more. When creating an advertisement or marketing campaign, all departments would need to report back to yourself or the other creative/managing directors for its clients in order to gain feedback/approval before the ad is sent to the client.

Advertisements appear in various forms within the media such as television, radio, national press and magazines. This has resulted in advertising becoming a multi-billion dollar industry, with the most profitable agency network, Dentsu, making over $1.9 billion revenue in 2003 alone. Advertising is a competitive market so therefore it must be effective in ‘selling' whatever it offers to an audience frequently bombarded with an array of advertisements.

An agency producer represents the customer throughout the workflow of creating promotional products and advertisement. They follow the project from inception to completion with the responsibility of keeping the project on time, and on the budget. They are also in charge of making sure the product meets the customer’s expectation and quality. (F. Morales, personal communication, November 5, 2015)

In 1984 comparative figures for sponsorship as a percentage of total advertising spend showed considerable variation even among the more developed economies. As can be seen from Table 3, sponsorship in Italy was estimated at nine per cent of total advertising expenditure compared with only 1.4 per cent in the US market (AGB, 1986). These estimates of sponsorship spending do not include the expenditure which is necessary to ensure the proper exploitation of the chosen sponsorship. The acknowledged industry norm is that expenditure at least equal to the direct sponsorship costs is necessary for adequate exploitation. TABLE 3: SPONSORSHIP EXPENDITURE AS A PERCENTAGE OF ADVERTISING EXPENDITURE IN 1984 (US$ MILLION)

The marketing department is responsible for the growth of the company. This department makes adverts to get more people buy the products. It’ll set targets like a market strategy, share increase a certain sector, new

Advertiser: the advertiser is the company whose product or service are going to be advertised by advertising agent or company. By advertising, they promote their product or service, so that customer or client or related parties can be aware about that. What they promote, they are responsible for that; it is directly related with their brand value or good will. In some extend, final advertisement has also an impact on their market shares and sales as they are affected by advertisement the most ((positive or negative). Basically, for a company, advertisement create an image in front of all parties, as it shows what they are.

But first, we should give a useful definition of advertising. According to the Encyclopedia Britannica (2015), advertising are ‘‘the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised’’. Meanwhile, Belch and Belch (2009, p.18) describe advertising as ‘‘any paid form of impersonal communication about an organization, product, service or idea by an identified sponsor’’.

Overall, advertisers and advertising companies help firms or companies get a product to an audience. In one part of an ad agency a group of employees are working on finding the target market, the people who will invest in the product. Then there is a group of people that work on talking to the company about what the company wants the ad agency to get across. There are also people who make the advertisement and people who pick the media vehicle to reach the audience. Media vehicle examples are: television networks or channels, newspapers, magazines, billboards, and internet. Once all of their factors are decided the ad agency puts them all together to make a cohesive advertisement that is cost affective and will reach majority of the target market.