American Airlines Failure

In 2015, it showed in the record that the number of employees American Airline has was 110,300 employees within different departments such as flight attendants, and ground workers and pilots. With this huge number of workers, they need a representative to make their rights will be claimed. That why American Airline has a voice with a different labor unions such as Association of Professional Flight Attendants (APFA), Air Line Pilots Association (ALPA), Transport Workers Union-International Association of Machinists alliance (TWU-IAM) and Allied Pilot Association (APA). Therefore, the airline will be forced to consider and listen to the labor unions and their demands to avoid strikes that can damage the reputation of the company.

American Airlines has some key operational and financial strengths that keeps it ahead of its competitors in the airline industry.

American Airlines currently has a solid network foundation within the United States, however there are growth opportunities available to the company that could have a positive effect on its long-term investment.

6.2.1 Reliance on U.S. Market. American Airlines is heavily dependent and focused on the US market leaving its international market vulnerable. Although American Airlines has carried the most passengers on international flights in 2016; there are quite a few opportunities the airline can pursue to increase the strength of its international presence; American Airlines main revenue stream comes from the US economy.

American Airlines is one of the major airways in U.S, with its headquarters located in Fort Worth, Texas. It was founded in 1930 and began operating in 1934 as American Airways. It has been conducting extensive domestic and international scheduled flights to Europe, Asia, the Caribbean, South America, and North America. This airline has five main network centers located in airports of key cities. These include, Miami, New York City, Los Angeles, Chicago, and its main base Dallas. The actual CEO of the company is Doug Parker, the chairman is Tom Horton, and the president is Scott Kirby. In the past years, American Airlines faced a downfall in its profits which caused serious injuries to the company.

According to MBASkool (2015), a SWOT analysis has been completed to show some of the opportunities and threats that American Airlines faces. They are listed as follows:

According to Fortune 500 (2015), Delta airlines is the largest airline in the world today and is able to fly to 567 worldwide destinations in over 100 countries. Delta airlines owns and operates its own reservations system and data and they give the employees stock in the company with profit sharing and stock ownership. One weakness of Delta airlines is the relying on it 's much older refurbished airplanes. Since oil prices are low they are able to save on costs but that could change if they oil prices increase again. US Airways has merged with American Airlines and the two have since become the world 's largest airline but both have since faced losses since the 2008-2009 economic crisis. US Airways has also had poor customer service

Most of the news today is very depressing. That is why it is nice to see a uplifting story for a change. There were thirteen Marines who were getting ready to head home on a flight. They were flying from Chicago to San Diego. While they were at the gate waiting to board, they found out that American Airlines had a policy to upgrade Military women and men to first class when possible.

The airline industry as a whole has been experiencing great treatment. Individuals are proving to pack up their bags and fill up seats and airline companies have been earnings solid profits. Oil prices are continuing to demonstrate volatility and companies are capitalizing on these trends. Given the general uptick, American Airlines is also set to show investors some promising numbers. The Estimize consensus is calling for EPS of

Being the largest airline in the world comes with some significant advantages, one of the most important is a physical presence in the locations that passengers want to travel. As part of the anti-trust settlement, American Airlines agreed to sell approximately 15% of their takeoff and landing slots in Washington D.C. and New York . Even with this sale of slots, American Airlines is still able to offer flights to over 250 destinations daily. Just by their sheer size, American Airlines should be capturing a significant share of the market.

On February 14, 1997, days before one of the busiest travel times and holidays of the year, thousands of American Airline pilots prepared to walk off their jobs if a deal wasn't made by midnight between the Allied Pilots Association and American Airlines. Passengers worried that they would be stranded and out of money, began to re-book their American flights with other airlines and making other arrangements for travel. Although negotiations were still in progress, American began to prepare for the strike that loomed overhead. They braced themselves by canceling all international flights and several domestic flights which cost them millions in profits. After hours of bargaining with little progress, the Allied Pilots Association called a strike

American Airlines was the United States’ largest carrier in 1992 with a fleet of 622 jet aircraft, flying 2,450 flights daily to 182 locations, as well as new innovative technology and programs. American Airlines was the first to introduce a computerized airline reservation system called Sabre, “Super Saver” fares and frequent flier programs. Regardless of the innovations, American Airlines and the airline industry was still not operating as profitably or providing customer satisfaction the way it should have in 1992. In 1991, As a result of a recession and the Gulf War, demand for air travel fell, fare wars came about, and the airlines

With 1988 operating income of $801 million on a revenue of $8.55 billion, American Airlines, Inc. (American), principal subsidiary of Dallas/Fort Worth-based AMR Corporation, was the largest airline in the United States. At year-end 1988 American operated 468 aircraft on 2,200 flights daily to 151 destinations in the United States, Bermuda, Canada, Mexico, the Caribbean, France, Great Britain, Japan, Mexico, Puerto Rico, Spain, Switzerland, Venezuela, and West Germany.

US Airways finished a merger in December 2013 . This merger gave truly necessary money mixture into American Airlines, empowering it to crisis from

Looking at things from the customer’s perspective, we can define “service failure” as a real or perceived service- related problem or issue. This situation often occurs when something has gone wrong in dealing with an organization, on a macro level it can be anything that relates to customer’s expectations of a given service encounter are not met by the service organization, and the customer could even perceive a loss as a result of the failure. Although customers and organizations increasingly seek a flawless delivery of core and supplementary services, this is often virtually impossible in a service setting due to human involvement in service production and consumption. In addition, the inseparable and intangible nature of services also gives rise to service failures.