Amn 425 Digital Strategy Analysis

Gatorade is one of the best sport drinks aimed at athletes. Gatorade has become an icon name in America, especially to all the athletes. Athletes both professional and amateur always look to improve their performance whether on the field or court. Many of us even being to admire the great athletes like heroes, roles models, or even inspiration. Us as fans idolize them so much that we follow their brands, trends, or lifestyle hoping one day we to reach can their stardom. We do whatever to be like them, like wear their sponsored shoes, buy specific gloves or pads they wear, in this case even drink the same drinks as them, just like Gatorade. Gatorade uses this emotional attachment or “pathos” by advertising the greatest athletes drinking

The “Built With Chocolate Milk” promotion is sponsoring Mirinda Carfrae to their target audience, which is athletes, knowing that she is an athlete. The audience is more likely to trust consuming their product if they portray that an athlete does as well. Mirinda Carfrae is an Australian professional triathlete as well as an Ironman Triathlon world champion. The Ironman Triathlon is a long-distance triathlon race, held in Hawaii, where participants must swim 2.4-miles, bike ride 112-miles, and then run a marathon 26.22-miles in that exact

Energy drinks and sport drinks are two segments in the larger market of soft drinks. Contrary to popular belief, energy drinks and sport drinks do not compete against each other due to their targeting of different consumer needs. Sport drinks are mainly used for nutritional needs that arise before, during and after physical activity. Sport drinks are based on the oral rehydration therapy, which requires drinking a concoction of water, sugar, and salt for the purposes of rehydration (Cohen, 2013). Although a niche product, sport drinks are beginning to enter into the mass market, where consumers are now purchasing sport drinks for regular consumption unassociated with physical activity. Experts project that the sport drink industry could grow to more than 9.3 billion dollars by the end of 2017 (Cohen, 2013). However, consumers are becoming to a small degree unsatisfied with the recycling of old formulas when it comes to sports drink. Consumers now want sport drinks to have a low calorie count as well as infusion of vitamins and protein. Gatorade recently launched a product line that incorporated whey protein into their drink formula, however, the product extension launch was deemed as unsuccessful due to lack of product awareness.

Lucozade Sport uses a strategy which is specific to sportsmen and sportswomen in order to sell their product. I will be analysing the segmentation, targeting and positioning strategy that Lucozade Sport adopt while also talking about how Lucozade Sport’s marketing mix which ensures it stands out from other competitors. The information gathered has been collected from various websites and articles to do with Lucozade Sport.

The ‘Fuel Your Sport’ advertisement incorporates three Hurricanes football players running intensely towards the audience. The background is of fierce weather, lighting crashing and rain heavily pouring. Above the players is a bold text, ‘Fuel Your Sport.’ Below left of the players are a group of nutritional supplements and next to it is a text, “Real Athletes, Real Sports.” Underneath is the brand and a text ‘Official nutritional supplement provider of the,’ below is the logo of the Hurricanes.

Adrenaline Blast is a high-quality sport drink made with all natural ingredients, innovatively encased in a state of the art package that keeps it cool up to 6 hours. As a company Sports Matrix is pushing aggressively towards the three-billion dollar sports drink classification with our new product, hoping to capture a 1% share in this classification within the first two years and a 25% share in the next three. It will be vital to get the most out of our marketing efforts, this will be done through our product placement, advertisement activities and the introduction of our innovative packaging as well as the product’s name Adrenaline Blast.

Simple observation of the advertising efforts of popular energy drinks will lead you to the target demographic that energy drink producers hope their product will attract. If you have ever seen ESPN’s extreme sports competition, the X Games, the percentage odds are that you are a 13-17 year old boy. Even if you don’t happen to fall into that category, it would be glaringly obvious that energy drinks have deemed this demographic as their primary consumer targets. Nearly every competitor’s outerwear is littered with red-winged patches and most are promptly provided with a post-competition energy drink, logo facing outwards, at the conclusion of their “extreme” event. 5-Hour Energy’s marketing team consequently posed the question following their research results: “Are teens the only people in this world who are looking for extra energy?” After all, it might be said that young boys have plenty of energy without caffeinated encouragement. Living Essential now had its’ second major point of differentiation on which to launch a marketing campaign.

4. Using advertising stresses the image and maintains current strategy, retail expansion and product innovation.

Technology is growing rapidly since the early 90’s and a lot has changed in the marketing sector on how businesses operate. The internet has made it possible for businesses to market their products and services through digital channels. According to Smallwood, (2016). “The way people connect, communicate, and share information online has evolved in ways unimaginable just a generation ago, yet from a marketer 's perspective the biggest change may be in the amount of information suddenly available.” Through digital media consumers are able to associate themselves with the products and services that are rendered. The three organizations I have seen advertised; that have specifically focused on digital media to market its products and or services are, Southwest Airline, John Foy & Associates, and the Coca-Cola Company.

leads ultra-marathon riders, helps them in running. He himself often conquers high mountains. His athletes ride faster and more than me, they can compete for up to 72 hours. He was a serious military man and in times of crisis of his own body began to produce sports nutrition for himself studying this topic deeply and long. He is not just a producer of Racer products, but also a strong and intelligent athlete with whom it is interesting to meet and communicate. He always generously shares his experience and knowledge. He tells about his research, discoveries and gives advices.

The evolution of sports media and the technology used to promote sports products over the past two decades has changed the way the public views sport products. With the increased popularity of social media anyone can have access to their favorite sport. The public is using more on-line tools to receive their information instead of the traditional ways two decades ago. This gives the audience a new platform, which will increase viewers and perhaps product revenues. In today’s society everything is digital, and the equipment the athletes use and wear are more advance than ever. Each item that is manufactured is designed with the player’s safety and increased performance in mind. This was not a concern two decades ago, it was more about developing

Since the turn of the new millennium, there has been a visible trend in the marketing and consumption of energy drinks. The consumption of these energy drinks could be attributed to the viral marketing that has been boosted by social media and created by the wave of synthetic, caffeinated high-energy drinks that are being manufactured. The drinks target the youth market and the athletes. In the past ten years or so, there has been a growth in the uptake of the drinks and of the social media as whole. The convergence of the efforts to market the drinks and the growth of social media as a marketing tool. Using "V" as a case study, the review analyses the consumption of caffeinated beverages and the

Much of Red Bull’s success comes down to the company’s sports marketing strategy. The strategy is aggressive and surpasses simple sponsorship. Red Bull wants to own teams and events. With its huge focus on ownership and brand management, it allows the brand to fully control how it is associated with that sport. The drink claims to improve some of the most vital attributes of successful sports people namely concentration, fast reactions and endurance. With respect to this, the brand values of Red Bull are closely aligned with many

Sports marketing are one of the most vital uses in the field of marketing nowadays. Many companies have a trend to use sports and sports celebrity in developing their marketing campaign because they have the ability to influence others and they already are role models for a wide share of consumers in the marketplace. So, companies benefit from their popularity and reputation for its brand awareness. Especially some companies in the food and beverages industry which are concentrated on the marketing campaign and make a huge number of expenditure and its budget. Pepsi have many product lines, it introduces a product line for soda which includes many versions such as Pepsi, Mirnda, Seven Up, and other version of Mirinda like Orange and Apple. The second product line is related to the juice. The third category is related to Aquafina mineral water. There are width of every line and versions for every product.

…this is my concise evaluation of the Red Bull brand summed up in one line. However, what follows is a slightly more in-depth analysis of how, in just 17 years, this has come to be the case. Of how Red Bull has come to be asked for by name in every pub/bar/club worldwide. Of how a-list celebrities are photographed drinking Red Bull in those pubs/bars/clubs worldwide. Of how Red Bull has acquired most of the top athletes in most of the extreme sports as well as from numerous other championships worldwide. Of how they stage the most awesome extreme sports spectacles the world has ever seen and transmit them to millions of viewers worldwide. And of how it is almost impossible to search the internet or social media without coming across some kind of spectacular Red Bull sponsored content. And why they went to all that effort when the product itself, a can of Red Bull, is almost never directly promoted.