An Early Pregnancy Is No Fairy Tale

First, the ad itself is black and white but shows some color on one specific part. The ad starts off by attracting the audience’s attention with bright color crayons. The crayons are meant to represent cigarettes. Then, the audience eye is caught a second time by a white colored phrase above. Which is intended to call the attention on parents who are smokers. The ad also shows a hand holding a box of Marlboros,

In this ad it reads, “ One child is holding something that’s been banned in America to protect them. Guess which one.” It again gets straight to the point and is very blunt in its statement. There is no guessing what they are referencing or what their point is in this

In the essay "What Pregnant Women Won't Tell You - Ever", Elyse Anders talks about the downsides of pregnancy. Some of which I wasn't aware that could happen but other I was. I was aware of common symptoms like having a trouble staying awake, morning sickness, frequent urination, pooping and not being able to drink. But, I was not aware of the others.

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

The commercial begins with a young boy riding his bicycle down the street. Seeming to be disappointed, he proceeds to name things he ‘won't’ ever be able to accomplish; learning to ride his bike, catching cooties, traveling the world with his dog, and getting married. Standing in front of what viewers assume is his home, the

Accompanying this ad is a photo of a small male child in a seated position with his hands over his eyes. The boy is wearing a pinstriped shirt and socks in gray and black on a landing with a gray bannister and a light shining down on him. Inclusion of this picture with the words placed on the ad is attempting to gain a greater emotional response from the audience. The background of a brighter white light shining down symbolizes the need to shed light on the situation. The child seating on a landing on the stairwell could signal to the audience that we have reached a tipping point and need to act to improve the situation and not fall further down the steps.

This ad shows emotional appeal because there is a mother taking care of her children.

The rhetorical strategies incorporated into the advertisement played an enormous role in its effectiveness. The author, UNICEF, has a large influence due to its global recognition as an organization that works for children in over 190 countries. For this particular audience, UNICEF is targeting adults, which leads to the purpose. UNICEF targets adults so that the adults will be more likely to adopt a child in need. The phrase that the advertisement stated is, “Every child needs a family”; therefore, the

I have chosen to look at the language used in children’s advertising because I am interested in how the language of advertising can be used to influence children and their parents and am specifically interested in trying to analyse this for girls. I hope that I can also draw on my own early experiences to help me with

There are a couple of groups that this type of ad seems to really connect with and sink in. The first being the young, the reckless and those longing for love. Then there are those who want to feel that way, again. An older person in their 70’s and has recently retired, sees this ad, days of their youth would flood back in. This image captures the present and the past for both parties.

The film “Snow White and the Huntsman” depicts the journey between the two main characters Snow White and Ravenna the evil Queen. Snow White, who is played by Kristen Stewart for majority of the film, has been locked in her slain father's castle for years. The character is imprisoned by her father’s evil second wife played by Charlize Theron, whose now queen. The Queen also lives in fear of losing of her young appearance and uses the blood of virgins to restore it. She tests the success of this with the well-known mirror on the wall. When the magic mirror reveals that Snow White is the source of her immortality, the queen seeks to kill Snow White. In “Snow White and the Huntsman” many patterns are used like the camera shots of the film, lighting and color. The pattern of camera shots is seen throughout the movie using close ups shots and wide range shots. For example, when Snow White fled from the castle and is chased by the Queen’s horsemen into the Dark Forest, there are close up shots of medieval like armor enforcing the idea that the film is not in modern day and the action of the film will be done with weapons like swords and axes. Close up shots of Snow White and Ravenna dictates who is in power and who is not. The shots show Snow White wearing peasant’s clothing, whereas the Queen wears jewelry, expensive clothes and a crown. Wide range shots are shown in film with vast plains, castles and battles’ giving a sense of realism to the setting. Lighting is another pattern

Rhetorical analysis of 7-Up ad 1957 “Youngest Customers in the Business” reads an ad from the Ladies’ Home Journal magazine, published in 1955. Even though the headline might be a bit odd, a person might consider the context and understand why the ad was believable. The 1950s were known to use little kids in print ads. In the ad, 7-Up appeals to reader’s emotions, especially mothers would pause to see what the baby was drinking and if it could benefit them. The advertisement utilizes the three rhetorical appeals of pathos, logos, and ethos through its image and implied meanings, through this, the image is able to convey a vivid sense of nutritional value from drinking a 7-Up.

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

This brings me onto the next subject, appeals. Appeals are relating the audience with the product with a story and emotions. The positioning of the advertisements has to be put in spots where they will appeal to a certain audience. 40-50 year old males, teenagers etc. The can be a change from ugly to beautiful miraculously which would appeal to teenagers because at their age they are self-conscious. Statistics are also used to appeal to the audience. If the public hears statistics they are instantly drawn in. A perfect example of appealing to an audience is the notorious Nescafe advertisement. This consists of a man and woman who meet each other over a cup of Nescafe. There is emotion involved and this draws the audience in. There is a sequence of ads in this story and the audience is drawn in so much that when there is the nest sequence they are practically glued to the television to know how it ends. In thee and they get married, Of course every advertisement includes a cup of Nescafe but that’s what it’s there for

At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her