In order to effectively market products to consumers, marketers must be able to understand how product attributes can contribute to a consumer’s core values. The “micro” approach of a laddering styled interview, allows researchers the ability to understand the level of importance each attribute has to the consumer on a more intimate, individual level. Based on which attributes rank highest, marketing implications such as advertising and market segmentation can be carefully deliberated. This essay will reflect upon an interview with Jefferson Erazo, in which I used the laddering technique to discover how specific attributes of the $900 chain and earrings set he purchased for his wife contributed to his core values. Jefferson purchased the chain and earrings set at Kay Jewelers after visiting Macy’s, Pandora and Tiffany, which conformed his consideration set. In order to understand why and how he made his ultimate decision to purchase that jewelry set, I had to ask him how did he decide that he needed or wanted to buy jewelry. Jefferson stated that he started thinking about buying jewelry for his wife as a present for their 3rd year anniversary. Jefferson indicated that it was his first time buying jewelry for his wife; therefore he didn’t know what to expect. He explained to me that he didn’t know what he wanted to buy but that he was looking for variety to choose from. It was a combination between rational and experimental, because Jefferson carefully considered his
All participants agreed that there were things that could be done to improve their relationship with their colleagues in their educational experiences. Most agreed that better communication with colleagues would definitely improve their relationships with their colleagues.
Over 4 years of extensive experience, knowledge, skills and abilities with providing services to people with varying socio-economic backgrounds, low income, including individuals with disabilities obtain services needed.
Over the course of the semester, we have learned a variety of interviewing techniques and put them into practice. We have videotaped ourselves interviewing and spent time analyzing it; we have spent time in the classroom participating in role-play scenarios. These experiences have given me the chance to begin learning and developing my own set of interviewing techniques and skills. To culminate our learning for the semester, we conducted one final interview and in this paper I will reflect on it in the context of the entirety of the class.
The process of the semi-structured interview was to find participants willing to be interviewed about cheating. Once I found my participants I recorded our conversations whilst asking them questions from my already prepared list of questions. I followed the list as I saw fit, mostly following the questions, but breaking away a little depending on how the conversation flowed and always going back to my original questions. The domain that was studied were college aged students, ages 18-25, who were primarily UConn students. College students are seen as a major demographic for cheating, so by conducting these interviews we are able to see what college students really think about cheating and whether or not they are viewed correctly in society. In this study there were a total of 27 participants. 15 of the participants were female and 12 were male. The ages ranged from 19-25.
This real interview process is conducted with the one of the owners of Claude and Gaythale Company (CG Company). This interview will capture their history and the process they use to move their products from their warehouse to their customers.
A lot has changed since our parents were our age. This assignment did show me that even though times have changed significantly there will always be some constants in college no matter the decade. For my assignment I interviewed my mom Sue Kluzek. She went to Northern Illinois University in 1986. She was coming in as a junior after attending junior college prior. Since she was a junior she didn’t have to live in the residence hall so she got an apartment she knew that already went there. Since there wasn’t much around northern when she attended she ate dinning hall food a lot of the time. When I asked her how it was she said it’s the one thing she’ll never miss about college. My mom said she loved northern because she got to be on her own. Now since my mom came in as a junior she had already decided on what she wanted to do the rest of her life. She was majoring in special education elementary. She originally was going to major in business but when she did a summer job helping out children with learning disabilities she knew that was the career for her.
When it comes to landing jobs, effective resume writing is not the only skill you need to possess. Even if you managed to impress the employer and got selected for an interview, you must surpass that stage before you can officially be an employee of that company. Precisely for this reason, you need to know certain very effective interview techniques. Since most jobs require communication with customers and colleagues on a daily basis, employers often look for effective communication skills instead of just impressive educational qualifications.
The interview followed a semi-structured interview design. The adoption of this technique not only allowed multiple questions that would delve into the athlete’s thoughts but it also brought about the ability for probing questions to be asked. Therefore, enhancing the chances of gathering a higher volume of information conjoined with more detailed explanations as to why the athlete thought he used certain techniques. Throughout the interview it quickly became evident that the athlete was focused on winning. Portraying himself as outcome orientated (Duda, Olson & Templin, 1991), by placing his ego above performance through the choice of wanting to win, even if it meant he performed badly. The interview started with the sharing of some information
A Informal interview is a meeting that takes place between the interviewer and the interviewee without structured questions designed the same as other candidates. This type of interview allows for the candidate to talk more about their personal life and provide information that was not received in the formal interview. Southwood conducts the informal interview by having the candidates speak with the principal and administrator.
To initiate this research objective, we determined that it would be best to ask respondents what they believed to be their most valued product attribute when purchasing fine jewellery. Twenty-seven responses related to the
There are tricks to answering interview questions so that the interviewers hear what they need to hear to know that you are the best candidate for the job.
No matter who asks a question for an interview does not matter if it’s the teacher, HR manager, student or even the principal or members, it will always be important. Though the applicant's resume, cover letter and job application give interviewers an impression of his or her background and skills, the interview may be the finest chance the applicant must make a satisfactory impression. To hire to most qualified applicants, HR Managers must know enough information on how to perform the interviews effectively (SHRM). The way human resource professionals and hiring managers interview applicants can be crucial in classifying the top applicants for a job. But there would be a few questions that would be important to me and one of those would be: What are your strengths and weaknesses? That is an amazing question to ask individuals because from the start you will of course know that they are good at and what they are not good at. You will know what they must work on and what kind of training that they individual would have to attend. That would be a good question for me because I would know what I would have to improve on for me to be proficient in my job, to make my job a lot easier, and to just make me feel good about myself. It would also make me enjoy my job more if I were to fix my weaknesses and turn them into my strengths. Another good question would be: What innovative teaching methods have you used successfully in the past?
As I went into the room, I was made felt welcomed and comfortable by the panel as they tried to ease my nerves by simply asking about how I got there or how I was feeling. However, one of the panellists was excessive about the weather which made it a little awkward as she kept asking about it even though she was trying to make me comfortable.
The following instruments were utilized within the study: semi-structured interviews consisting of closed and open-ended questions and NVivo. NVivo is a software program that provides rigorous analysis of qualitative data, thus allowing the researcher to obtain in-depth knowledge pertaining to the responses of each participant. The interview protocol consisted of face-to-face interviews within an Applewood elementary school office and during a predetermined time provided by the participant. The interviews were private, as a one-on-one setting was employed. The interview process consisted of accumulation of ten closed and open-ended questions. Interview sessions were audio recorded on two digital recording devices,
In recent times, branding has played a pivotal role in some brands’ success. This has been made possible through the ability of some marketers to capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always found ways to identify themselves with certain products, and on several occasions, branding campaigns