Analysis Of My Bold Dad ' Super Bowl Championship '

First and foremost, basic needs (safety and physiological) were met by the demonstration of a safe, secure, versatile, and reliable vehicle that will meet the consumers demands. Psychological needs (belongingness and esteem) were also met throughout the commercial. Kia’s eco-friendly car packs high fuel economy and touts environmental consciousness all while making us laugh at the comicality of the commercial. Consumers should feel good about themselves while driving this vehicle, knowing that it “helps save the environment.” Those who drive this vehicle should also feel a sense of “high status” knowing that driving their car, instead of a gas guzzler, is equivalent to volunteering your time to environmental

The home of the brave, the land of the free, and also considered the best country on Earth: the United States of America. Reality, however, completely contradicts this statement. The average American shows tendencies of having a small attention span, an easily influenced mindset, and ignorance. The Super Bowl, one of the biggest events in America, has millions upon millions of people watching yearly. In this past super bowl, An estimated 103.4 million people watched according to CBS news. For the majority of individuals, however, the commercials stand out from the football game as more entertaining. For this reason, having a commercial during the Super Bowl gives companies a spotlight in the hope of gaining publicity for the product or service.

Super Bowl 50 brought in 115 million viewers to watch the game, which makes for a great opportunity for businesses to promote their product or service. With there being so many commercials airing during the super bowl each business must make their commercial stand out the most. “Wiener Stampede” is very ingenious as it persuades people that like dogs to use there condiments.

The Superbowl is one of the most widely watched television events in the nation every year. Unlike many other sporting events, the Superbowl is not watched by fans of the sport alone, but by just about anyone with access to a television. Growing up, my brother was the only avid sports fan in the house, but every year the whole family would crowd around the TV to watch The Superbowl. My brother excluded, we did this not out of real interest for the sport of Football, but because we wanted to see all of the brand new (and hopefully emotionally arousing) commercials that air during the Superbowl. Through the years, the Superbowl has actually become known for this aspect. Recently certain websites have even began holding an annual ranking for the best and worst Superbowl commercials each year. Though I wasn’t particularly interested in the Superbowl last year, one commercial still stands out to me almost eight months later. It is a commercial for nflshop.com, and it seems to convey the story of a family that begins as Vikings fans but over time expands into a family of Vikings, Bengals, Eagles, Steelers, and Cowboys fans. Depending on the viewer’s perspective on the commercial, in its short 30-second duration the advertisement either tells the story of a touching progressive family molded by life experiences or of a very noncommittal family with various impractical team affiliations. Either by alienation or affection the commercial conveys a very

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

Most people watch the Superbowl for the actual game,but some people actually enjoy watching the commercials more. Superbowl commercials cost millions of dollars and are made to convince millions of people to buy their product,so they have to be persuasive. Here are some ways that these commercials persuade you to buy their product or service.

Likely to be Peyton Manning's last ever game playing quarterback, Super Bowl L is his fourth appearance. Hopefully it won't end like the second and third time his team made the Super Bowl (with his team losing). He is not the quarterback he once was, the one who broke single season records, like most touchdown passes in a season (with 49). Peyton is one of the few players who started playing in the 1990s to still be playing.

Super Bowl 52 will be our most elaborate and dynamic event in american football history. There will be many new additions to the Super Bowl. During the Pepsi Halftime Show, Justin Timberlake will be performing. He will play some of his biggest hits while on stage.

Many Americans gather and tune into their televisions to take part of an annual tradition that’s decides who takes home the football championship- the Superbowl. This television program annually commands the attention of the entire nation and captures an audience larger than any other television program throughout the year. The game has become more than just an annual sports event, but a well anticipated American tradition that initiates a sense of gathering. Advertisers are aware of the monumental impact that the Super bowl has over consumers. As the result, advertisers spend a respectable amount of time strategically planning in order to create content to capture the attention, and manipulate the audiences that they intend

The commercial To Be a Dad by Toyota started off in a class room of what appears to be an elementary school. One by one men that our society views as tough, strong, all-around men’s men begin to walk in. Here we see professional football players, wrestlers and even just normal construction workers walk in with their kid or some even with multiple. The purpose of this commercial is to persuade people to buy the new Toyota Camry. They do this by comparing the bold choice of being a good dad to the bold new Toyota Camry. They use persuasive techniques such as pathos and ethos. This is shown by the choice in actors like professional football players and they tap into our emotions by having these tough men embracing their emotional childhoods.

In this paper I will try to analyze Super Bowl XLV -Volkswagen Star Wars- commercial 2 from a sociological aspect (point of view), by focus and exploring the

A Super Bowl commercial's purpose is to persuade people to buy their product more than they usually would. When companies plan a Super Bowl commercial they don't plan it the same way they would usually plan a commercial. When your planning a Super Bowl commercial people tend to take it up a notch whether it's using humor, happiness, or even sadness. Lots of people who aren't even football fans watch the Super Bowl just for these entertaining commercials. People from around the world enjoy these commercials. Here a a few that really did well on persuading people to buy their product.

In this century, there are too many new technologies such as cars, smart phones, computers and video games. Many more are coming before we can catch up. As you can see, advertisers have their way to announce and present their advertisement to make you want to try out and own one of their products. I am analyzing a successful commercial video “Nintendo Switch Super Bowl LI Commercial - Extended Cut" commercial video. I choose this video because they have many good techniques to present their product to the audience, which caught the eyes of about fourteen million viewers on YouTube.

This art of persuasion is famously known around the Super Bowl breaks. Companies annually invest massively into the production of commercials that air during the Super Bowl breaks. The shocking quality of the production has reached the point where now, a portion of the viewers are simply watching the football game just for the cunning commercials.

Sponsorship and its associated rights have grown in the last three decades to create what is today, a full time industry. Fundamental to all sporting games and associations, O’Sullivan and Murphy, 1998, give an indication into its express ride to the top of the marketing pyramid; “The growth of commercial sponsorship has been perhaps the most striking development in marketing communications over the last two decades”. As the need and competition for sponsorship has grown and developed, so too has to the need to compete for and secure sponsorship rights (Hoek and Gendall 2002). This increase in demand and competition gives way for the emergence of what is collectively known as ‘Ambush Marketing’.