Analysis on Business Buying Behavior of Laptop: a Study of Educational Institutes

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STATEMENT OF THE PROBLEM: The present paper aims at finding the institutional consumer behavior. The research problem investigated here in has been precisely defined as- “Analysis of Business Buying Behaviour: A study of Educational Institutes” based on empirical research. RESEARCH OBJECTIVES: The research objectives of this study are stated as below:- 1. Factors affecting the buying behavior of laptops. 2. Determination of customer satisfaction level in regard to various brands. 3. Perception & awareness level of all companies in the market. EXECUTIVE SUMMARY HCL Infosystems is India’s premier information enabling and integration company. It has been able to provide services…show more content…
| |1981 |-Software Export Division formed at Chennai to support the bespoke application development needs of Singapore. | | |-HCL launches an aggressive advertisement campaign with the theme ‘even a typist can operate’ to makes the usage of | | |computers popular in the SME (Small and Medium Enterprise) segment. This proposition involved menu-based applications for | | |the first time, to increase ease of operations. The response to the advertisement was phenomenal. | |1983 |-HCL develops special program generators to speed up the development of applications. | | |-Bank trade unions allow computerization in Banks. However; a computer can only run one application such as Savings Bank, | | |Current account, Loans etc. | | |-HCL sets up core team to develop the required software-ALPM (Advanced Ledger Posting Machines).The team uses reusable code| | |to reduce development efforts and produce more reliable code.ALPM becomes the largest selling software product in Indian | |

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