Analyzing The Field Of Marketing

This business report aims to show how important a marketing plan is, demonstrate the key elements of a successful marketing plan and how a marketing plan helps a company to sell its products and service. This Marketing plan will use the company Aldi as a case study, (the supermarket chain) to demonstrate how a marketing plan works. Aldi is a major supermarket chain that provides highly competitive retail food products to households. As a retail company they face all the marketing problems that other retail company faces (product range, price and marketing segmentation).

I was able to learn about many issues which our city is faced with, issues of which they and the city must solve. There were more issues than I would have ever imagined. I believe this meeting covered almost ten issues, even though not all issues were resolved this meeting; a lot of thinking goes into the solution of each issue. Also, prior to this, I had no clue how our local police departments paid for replacement equipment. I mean, I figured the taxpayers provided the funding, but I had no clue it went through the council. This also applies to many things. I had no clue our local government had such a large impact on the community. I always thought it was the federal government that had the largest impact and influence on the community. It was definitely a unique experience, which was as interesting as any teenager would imagine it to

My eagerness to learn and extend myself fostered a positive and trustworthy relationship with my organisation manager and staff. As a result, I was able to engage in a myriad of roles and activities such as; driving the company van to pick up food donations or deliver furniture to clients, supervising the community craft program, using the company credit card to purchase required resources, and operating as the receptionist and emergency relief worker. In addition, I was also asked to attend a network meeting as a representative of The Salvation Army Doveton, thus engaging with people from various organisations in the local community.

I also got to talk with and get to know some of them. They talked with me and my supervisor about their experiences with the kids in their schools they serve. While Michelle taught them about how domestic violence affects kids. It was also an emotional one because the Foster Grandparents program is being cut in the western part of North Dakota. This is a great program and I truly believe it is helping kids and I’m sad to see it be cut.

An outstanding experience this week comes from attending the Logan Square Neighborhood Association. I couldn’t believe how well everyone worked together even though they are from different agencies and have different responsibilities. There were people from different areas for example, social workers, teachers, volunteers, interns, people who work in the medical area etc. The main focus of the meeting was to talk about services provided in the community and why people don’t ask for them.

The second group task completed was the company research project. To complete this we first targeted a business that was relevant to us. Choosing the right company is important to the success of the group because the work being produced is something the students are passionate about. After some research I stumbled upon MODthread, the company we than decided to research. Personally discovering this company provided me with the opportunity to take more of a leadership role within the group. I quickly took on the task of making all the connections that would eventually make the interview with the CEO, Paul Goncalves happen. As an entrepreneurship major, this experience was exciting as I was able to pick at the mind of an actual successful entrepreneur. From this I was able to obtain a lot of useful information such as knowing

As I have grown up, so has my contribution to the organizations I work with. I was selected to hold one of twelve positions to be a part of the planning team for the Montreat Youth Conference. This required me to present ideas, prepare documents for review by my team, as well as attend monthly meetings via Skype and several weekend

During the staff meeting was when I was introduced to the administrators who work in the office. Ben thought it was a great idea to go around the table and give a small introduction. This was helpful to me because it gave me an idea of what the daily tasks are for each administrator.

This week for the reporting period, I participated in going shopping for two kids with a social worker aide. I also had the opportunity to sit in on a meting among the workers and the guardian ad litem. I observed as they reviewed the cases before presenting them to the judge. I noticed how the guardian ad litem seemed to be overwhelmed. I also had the opportunity to put together investigation folders together for the workers. Lastly I assisted workers by filing papers for them.

Attended The Joint Commission “Top Ten”, demonstrated critical thinking through collaborative decision making. Participated in morning huddle by reporting the number of medication errors that had been made the day before. (I was told by the pharmacy manager this information and passed it down to my preceptor during this meeting).

Public Relations and Marketing – Spearheading all marketing activities including creating press releases, radio interviews, speaking engagements, writing appeal letters, web, and social media efforts. We have greatly improved our online presence through expanding social media efforts, coordinated marketing efforts with appeal letters, and managing web in

Lastly the Women Global Leadership Forum was held. This forum was a huge success that gave the company valuable information they need as they proceeded to the next step.

Per your request, this competitor analysis report will inform you on the overview of the industry, the target market, and what the competitors offer in comparison. The industry overview provides a brief but detailed summary about the industry. The target market summarizes what types of consumers are identified as potential patients. The information about the local and nationwide competitors will provide an understanding of the sustainable advantages our company has over its competitors. Integrative Touch for Kids (ITK) is a nonprofit organization and its goal is to aid children through their major programs like the Healing Retreat, and Hospital Heroes. As consultants, it is critical to utilize this research in order to better understand ITK’s core values in order to act accordingly.

Regulations around food trucks can very wildly depending on locations. They must meet many similar codes and regulations that restaurants do because of food safely laws(“How to Start a Retail Food Business”) . They must also be knowledgeable able of all of the local sanitation regulations. A lack of regulations though is linked with a growth in the industry (Odendahl 2012). Vending laws also play a big part, when and where can your truck operate? Your location influence this a lot. Liz Leslie (2013) used Indianapolis as an example on how regulations influence the food truck business;

As a marketing professional, I have studied and been working in business and marketing related field in both China and the United States, that I have gained a solid foundation in teamwork, business concepts and marketing analytical skills. Furthermore, as for my personal and career goals, I always want to dig deeper into marketing industry, specifically in market research – a great path for a lifelong career. First of all, I am looking forward to working in a solid marketing career with good work and life balance; secondly, I’m seeking to be a senior market research analyst or director of market research department in less than five years.