Ann Cooper's Persuasive Efforts

Each piece of information is presented with background information or evidence that allows the reader to retain the information and accept it as true. When Schlosser introduces the topic of research on children he supports it with sources such as, “Dan S. Acuff-the president of Youth Market System Consulting and the author of What Kids Buy and Why (1997).” Schlosser remains cautious to keep the article from becoming overly factual with statistic and studies, he uses example or events to back up his claims. As an example, Schlosser talks about the perfect synergy of two companies collaborating to create an unstoppable sales tatic. As he discusses this he throws in many events of when these tactics worked, “In 1999 McDonald's distributed eighty different types of Furby. According to a publication called Tomart's Price Guide to McDonald's Happy Meal Col- lectibles, some fast food giveaways are now worth hundreds of dollars.” The way the author approaches to support his information is strong because it is necessary for the content without making the information too factual and

Susan Clark faced conflict in 1868 when she was refused admission to Washington School, an all white school in Muscatine, Iowa. Victory was achieved when the case was appealed to the Iowa Supreme Court who decided school segregation was unconstitutional. This landmark school desegregation case set the stage for the future of school integration in the United States.

The most interesting part of the video is hearing how multi-million/large corporations view their audience/consumers. In the video The Persuaders, Douglas Atkin makes a compelling analogy, comparing individuals in cults to buying/joining a “brand” like Apple or Nike. These consumers feel the need to belong and have the company of others. Emotional branding has become part of American culture, they allow people to join a lifestyle. For example, Coca-Cola and Hallmark, both of these are multi million corporations that are directly associated with holidays like Christmas. They release commercials that appeal to individual’s emotions and makes them empathize

     According to the case, Ann Hopkins had worked successfully for Price Waterhouse since 1978 and was “nominated for partnership at Price Waterhouse in 1982.” (p. 1) Out of 88 candidates she was the only woman. In the admissions process, forms were sent out to all Price Waterhouse partners of whom there were 662. These partners then submitted their comments about the candidates. . Only “thirty-two partners, all male, responded about Hopkins.” (p. 5) The forms were then tabulated to achieve a statistical rating in order to determine if the candidate should be admitted to the partnership. Of the 88 candidates “Price Waterhouse offered partnerships to 47 of them, rejected

Green Meadows Hospital is newly constructed community hospital owned by Southern Hospitals Corporation. Kate Cooper was very excited when she got a new position at Green Meadows as a Manager of Adult Services. They started hiring people and were getting ready to open the hospital. However, things did not go well as they planned and wanted to. Therefore, Kate had to resign. The biggest problem that I see in this was their unorganized management skills and communications skills. They should have more prepared since they were new hospital and related to people’s lives but from the beginning, it seemed like they did not think that it was a big of deal and just went it the flow.

I learned some new things from the case article that were not mentioned in Cynthia Cooper’s book titled Extraordinary Circumstances. However, the gist of it was the same. I will focus my paragraphs based on the three questions.

“Congress should ban advertising that preys upon children, it should stop subsidizing dead-end jobs, it should pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power (Schlosser). People must wonder how is it that a fast food company has so much customers. Advertising is the answer. The power advertisers have to be able to influence so many people 's decisions and affect people’s lives especially the lives of young children is incredible. Advertisers know just who to target and they research how too. In Eric Schlosser’s book Fast Food Nation, Schlosser explains to the readers how advertisers use techniques to draw in customers. A technique used is the “cradle-to-grave” which focuses on children to make them lifelong consumers. Like many researcher, Schlosser, has found that advertising to children when they are younger makes them be loyal to the company, and a child 's “brand loyalty” may begin as early as the age of two (43). Fast food advertising reaches out and harms families everywhere. This is why it is crucial that the people to make changes in their lives and change the way fast food is affected us.

Specific Purpose: To persuade the audience that sugar substitutes aren’t really what the general public think they are and can be potentially unsafe for your body

Commercials through television and radio aimed towards children are ethical because it helps build healthy ideals. Through commercials, children can see that doing certain things are good for you! They can see that it is what they should do. “Advertising and marketing techniques could encourage children to eat

This helped bring forth a new marketing strategy—which Tom Engelhardt has called the “Shortcake Strategy” — in which children’s television shows were created for the exclusive purpose of marketing large collections of children’s toys. The prized childhood memories of Generation Y are filled with these shows and toys: Strawberry Shortcake, He-Man, the Care Bears. Discussing the politics of this kind of marketing with students is even harder than discussing wedding excess. A student once wrote in my teacher evaluation, “Great class, but please don’t go hating on Strawberry Shortcake.”

In Zadie Smith’s essay “Generation Why”, Smith uses many types of persuasive tactics to convince the readers that Facebook or social media is ruining the generations. Her goal was to give the readers a distinct perspective on how they perceive the social networks. Throughout the essay you may find her words to be offensive or sarcastic, but she still manages to get her point across. However, three specific tactics stood out to me. They are ethos, pathos and logos. I read this article by Big Fish Presentations called “3 Ways to Persuade Your Audience.” In the article, the Big Fish presenters talked mainly on the topic of ethos, pathos and logos. They stated, “When used effectively, these three appeals can be powerful tools for achieving a speaker’s persuasive goal.” However, I feel to believe that Zadie Smith did not execute all three of them for these tactics to be successful or effective in her essay. There are many distinguishable ways that she could have utilized ethos, pathos and logos. However, the manner that she went about it was unexploited.

Television ads are arguably the most influential form of advertisement for fast food chains considering the fact that there 115.6 million TV homes in the United States, and over half of these homes have at least three TV’s. Today’s children spend on average of 44.5 hours a week in front of some type of screen whether its computer, TV or cellphone. More than any other activity in their lives other than sleeping (American Physiological Association). It has been discovered that children under the age of eight have difficulties telling apart programming and advertising and do not understand the persuasive techniques used on them, making them the main target for fast food companies. By incorporating famous people in TV commercials, people of all ages are tricked into thinking that if they copy the actions of the famous than it is acceptable to give

Jamie Oliver’s Ted Talk “Teaching every child about food,” captures his great passion and investment in fighting childhood obesity, improving children’s health, and lengthening their life expectancy. Obesity affects not just those that are obese, but family, friends, community, and country. The healthcare expense for obesity in the United States per year is two hundred and ten billion per year and growing, this expense is then passed down to Americans who have to pay more money in health insurance premiums as well as tax dollars to help cover this massive expense. (Oliver, J., 2010)

“The Toxic Truth About Sugar”, written by Lustig et al. varies in their usage of rhetorical strategies to try to have their readers better understand that sugar, as common as it is, can be very dangerous when a big amount is consumed in one day. The numbers in our world don’t lie: A shocking statistic is that there are currently thirty percent more people who are obese than there are healthy. This discussion arose from the staggering facts that obesity is becoming more of an epidemic than ever before. The United States has a choice to make: Take the steps necessary to slow obesity or do nothing at all, like it feels we are currently doing. This can be a good or bad rush, depending on how you assess the situation.

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their