Apple Inc : An American Multinational Technology Company

This paper will discuss a company called Apple computers. It will further access the market forces and strategies used by apple.

Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. In May 2013, Apple entered the top ten of the Fortune 500 list of companies for the first time. On September 30, 2013, Apple surpassed Coca-Cola to become the world's most valuable brand in the Omnicom Group's "Best Global Brands" report. Apple Inc. is the largest publicly traded corporation in the world and the largest technological company in the world by means of market capitalization, with an estimated market capitalization of $446 billion by January 2014. As a result, Fortune magazine named Apple the most admired company in the world from 2008 to 2012 because it has legions of adoring fans.

Apple Inc. is a firm located in Cupertino, CA, that has impacted the computer and electronic industry since April 1, 1976, by founders Steve Jobs, Ronald Wayne, and Steve Wozniak. Apple Inc. has ranked number to on the 2015 IndustryWeek 50 best US manufactures list, with a revenue of $182,795 million (“The 2015 IndustryWeek 50 Best US Manufacturers, 2016). Today Apple has created an industry of new and improved technology, with products such as the iPhone, iPad, Mac computers and laptops, Apple watch, Apple TV, and now Apple music (Apple Inc., 2016). Founder Steve Jobs, has created an operating system that is compatible with all Apple Inc. devices, known as the IOS and the OS X, Safari, and iTunes. Apple Inc. has reach a new milestone, with a market that caters to personal computers, entertainment media, mobile computers, mobile payments, and smartphones. With this type of market, Apple Inc. has set themselves up for some major competition.

Apple Inc. has come a long way from what it used to be. The computer market has always been a PC based system being mainly pushed by the Microsoft software platform. Apple Computers has been struggling to make it in the computer market for a long time, going up against their competitor Microsoft who had a monopoly on the market. Microsoft had such

By revenue, among global technology companies Apple has the highest revenue ($233 billion), profit ($53 billion), assets ($239 billion) and market cap ($586 billion) for the past year (Forbes 2016). These results make Apple not only the biggest technology company in the world, but also recognizes them as the 8th largest company in the world. Marking a return to the global top ten, and fourth largest in the U.S. on the 2016 Forbes Global 2000. Forbes list also named Apple the

Google is one of most technological advance company is the world with several innovations that

Apple Inc is the one of the largest tech company all over the world. In 2013, Apple Inc earns $170.910 billion

With only $1,300, Apple Inc. was founded privately in 1976 by Steve Wozinak and Steve Jobs. Because it was such a small company when it first opened, Apple Inc. was a private company, and it wasn’t until 1980 that this company went public. At the time, Apple had only a few computers known as the Apple I and Apple II series. Two years after going public, Apple was the first computer company to reach over $1 billion dollars in sales in the time span of only a year. It went public offering 4.6 million shares and ran out of stock in literally minutes. Today, Apple currently sells, manufactures, designs, and distributes many technological products. Its line of products includes the Macintosh laptops and desktop computers as well as the iPod, a digital media player, the iPad (apple’s version of a tablet), and smart phones (the iPhone series). It operates on the Macintosh OS X operating system. The iTunes music store is also a part of the Apple family in addition to an Xserve G5 server, and Xserve RAID storage products. Apple also has stock which has averaged about $100 per share in the year 2014. Apple’s products are sold online, through 3rd party distributors and currently has about 125 stores located nationally as well as internationally.

Apple has grown sustainably from the day it was established, supported by its competitive advantages of its brand, management and technology. Apple was recorded on the “Fortune 500 list” after five years of its existence. This fact remarks its milestone of becoming the fastest growing company in history. Some researchers believe that after the giant Microsoft invested $150 million in Apple now it has to get inline with Google, Nokia, HTC and HP as the companies that Apple seems bent on side-lining (Manjoo, 2010). Apple had to face a strong competition during this time but it could manage to lead the Fortune list of the Most Admired Companies in 2008. It is currently in the thirty-fifth rank of the Fortune 500 list with its $62,225 million revenue and a $272 billion enterprise value.

Apple is the largest information technology company in the world if you measur by revenue. It is the world 's largest technology company when measured in assets. Also, it is the world 's second-largest mobile phone manufacturer. Apple grew into the first American business to have a value over $700 billion, and it

Apple Inc faces great competition form other companies in the PC industry such as Dell, Compaq and Gateway. This forces Apple to come up with competitive strategies which

After a half circle of product life cycle Apple refreshes its offer with new features and decreases the price of the previous offer. Thus the market skimming has become the strategy and thus practicing market leadership in product-quality will cover the high cost and R&D. Thus the each year apple enthusiasts are getting the higher value of high quality and advanced features in the closely same price which actually comprises everyday less-price as well.

Apple is based in Cupertino, California. It is an innovative organisation which manufactures, designs and markets all different goods and services. For instance, personal computers, Mobile communications, media devices, personal computers and portable digital music players. They also sell related software, services, etc., Furthermore, networking solutions and third-party digital content and applications. This world known company was created by Steve Jobs, Steve Wozniak and Ronald Wayne, which was established in April 1, 1976 and incorporated on January 3, 1977. They decided to call it “Apple Computer, Inc.”. They dropped the “computer” on January 9, 2007 to expose that its expansion in expanding to consumer electronics market as well as traditional focus on personal consumers. The success of Apple was exposed when it passed Coca-Cola to become world’s most valuable brand in Omnicoms Group’s “Best Global Brands” report.

In Table 1 we can see that Samsung Electronics in the first place in the world by their revenue, employees and market cap. As a whole electronics producer company, Samsung is really is the largest company in the world, but in some cases of technology Samsung loses Apple in a competition. For example, in the mobile telephone market, they are not in the first place for their new innovative products. Exactly Samsung and Apple are really successful in the market compared with small firms. But as I said above Samsung loses the position for mobile telephone sales. “Samsung Electronics Co Ltd (005930.KS) is losing smartphone ground not only to cheaper Chinese rivals, but also at the high end to Apple Inc. (AAPL.O), a survey showed, in an ominous sign for the South Korean giant as Apple readies to launch its next-generation iPhone 6.” (Reuters, 2014)

Apple has been on a constant rise and has dominated the market since 2102 when it finally surpassed ExxonMobil as the world most valuable company based on market capitalization. Apple has been on the sport till recently in 2016 when Alphabet, the parent company of Google finally managed to take Apple’s position on the leader board; however Apple managed to once again surpassed Google to become the leader in a few months that followed. In the same year 2016 Apple did not only lose its position as the most valuable company, it also lost its spot as the most valuable brand which it is still the second till to date.