Current Market Conditions Competitive Analysis

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Current Market Conditions Competitive Analysis Apple Inc. is a firm located in Cupertino, CA, that has impacted the computer and electronic industry since April 1, 1976, by founders Steve Jobs, Ronald Wayne, and Steve Wozniak. Apple Inc. has ranked number to on the 2015 IndustryWeek 50 best US manufactures list, with a revenue of $182,795 million (“The 2015 IndustryWeek 50 Best US Manufacturers, 2016). Today Apple has created an industry of new and improved technology, with products such as the iPhone, iPad, Mac computers and laptops, Apple watch, Apple TV, and now Apple music (Apple Inc., 2016). Founder Steve Jobs, has created an operating system that is compatible with all Apple Inc. devices, known as the IOS and the OS X, Safari, and iTunes. Apple Inc. has reach a new milestone, with a market that caters to personal computers, entertainment media, mobile computers, mobile payments, and smartphones. With this type of market, Apple Inc. has set themselves up for some major competition. Oligopolistic Market and Competitors Apple Inc. has definitely made a name for themselves in the computer and electronic industry, and because of that name, many competitors need to fight to stay in business. Apple Inc. is part of an oligopolistic market structure, where there are only a few sellers that offer similar or identical products (Mankiw, 2015). The market is compiled with businesses such as Microsoft, Google, Samsung, and PayPal. When it comes to operating systems, Microsoft and
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