Apple Inc Case Study

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Apple inc. 1) Introduction Background and summary This article present the story of Steve Jobs and it’s Apple company through two aspects. From the company history perspective and the product industry perspective. On company history side: Apple was founded by two Steves. Apple board later fired Jobs and gradually went near bankruptcy. Till 1997, Apple brought back Jobs and became the most valuable company in the world in 2012. On the product industry side, Article dig into the field of personal computer with macintosh, mp3 industry with ipod, music industry with itunes, mobile industry with iphone and app store, tablet industry with ipad. Also mentions ebook industry and icloud. Apple’s challenge * Competitions…show more content…
* Involved in several legal actions, including lawsuits alleging patent infringement and antitrust violations. | The impact of new technologies on business In terms of threats, new technologies induces competition, make inferior technologies running out of business. In terms of opportunities, new technologies create chances on taking over other player’s market share. 2) Discussion questions and answers Q1.Historically, what were Apple’s major competitive advantages? (Please list them and explain briefly with one sentence each where relevant.) Competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. * 1978-1980 AppleⅡ First easy-to-use computer was unique in the market, few or no competitors can replace their position. * 1985-1990 Desktop publishing and education Apple offered a complete desktop solution including hardware, software and “plug and play”peripherals. Competitors such as IBM are not ease to use. * 1998 iMac Due to iMac, Apple’s sales outpaced the industry’s average for the first time in years. A simple apple is back * 2001 iPod Early MP3 players only stored an hour of music, the first iPod stored up to 1,000 songs and retailed for $399 * 2003 iTunes Music Stores The iTunes store was the first legal site that allowed music

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