Apple Inc

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Group Assignment APPLE COMPUTER Strategic Management (MRC2213) Prepared by Norhayati Sulaiman (MR111202) Ahmad Akmal Mohd Idris (MR121007) Nor Fadillah Md Ali (MR 11150) For Dato’ Dr. Mohd Padzil Bin Hashim International Business School UniversitiTeknologi Malaysia Introduction Apple Computer Inc was established by Steve Wozniak and Steve Jobs in April 1976. It all started after Wozniak made a box called Apple 1 computer, it has no keyboard and no power supply but it was sold by 50 units in San Francisco Bay for $666. In 1978, it has 100 dealers across the United States. Apple 2e and Apple 2c came about. 1980s Macintosh was launched, but the sales decline due to high price and limited range of software titles.…show more content…
Apple should find mechanism to keep the end users’ needs paramount as they have expanded their web retail business. e) Increased competition and stakeholders – One of the inspiring attributes of Apple has been its consistent focus on the customer rather than the competition. This has served them well when it was just Apple vs. PC. Today Apple has to compete with Google, HTC, Samsung, RIMM, Sony, Amazon, Electronic Arts, PC, etc. After Itunes there might be more challenges to come vibrant companies with plenty of smart people, money, lawyers and lobbyists to challenge Apple. They will go to great lengths to protect their business as well as challenge Apple in new ones. Strategic Major Decision a) Price products to customer segments. When Apple launched its most recent iPhone a year ago, it reduced the price of its 3G version to $99. During its most recent launch of the new iPad, it reduced the price of the iPad 2 by $100. In both cases, Apple established a market for additional customer segments. This strategy allows Apple to capture high margins with early adopters and drive penetration among a broader, more price conscious audience at a later date. b) Continuous innovation As Apple continues to launch innovative products, the expectations rise. Each Apple event seems to be met with more anticipation than

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