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Apple 's An Competitive Technology Industry

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Many people all over the world own products manufactured by Apple, a multinational organization that is credited with revolutionizing the technology industry. The company was formed by Steve Wozniak, Ronald Wayne and Steve Jobs in 1976. During that time, computers were only available to scholars and researchers. However, the company made computers available for the use of ordinary people in the 1980s. Additionally, Apple has launched innovative products whose features have simplified business, education, and technology. The company is ranked among the most profitable companies in the world, achieving a whopping revenue of $170 billion in 2014 (Lusted 2010). This paper describes Apple’s strategies that contribute towards its success in the highly competitive technology industry. Apple’s external environment The PEST analysis is effective in assessing a company’s external environment. It entails political, economic, social, and technological factors. As explained by Hasan (2013), with regards to political factors, most of Apple’s activities are conducted by companies located outside the United States, and the political situations in those countries may impact the companies’ operations. Apple’s administrative functions are conducted in the U.S., although its logistics and manufacturing functions are conducted by firms situated outside the United States. As such, they are affected by government regulations in those regions. Changes in government laws and regulations may also

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