Applicant Attraction Strategies an Organizational Perspective

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Cornell University ILR School DigitalCommons@ILR CAHRS Working Paper Series Center for Advanced Human Resource Studies (CAHRS) 5-1-1989 Applicant Attraction Strategies: An Organizational Perspective Sara L. Rynes Cornell University Alison E. Barber University of Wisconsin Follow this and additional works at: http://digitalcommons.ilr.cornell.edu/cahrswp This Article is brought to you for free and open access by the Center for Advanced Human Resource Studies (CAHRS) at DigitalCommons@ILR. It has been accepted for inclusion in CAHRS Working Paper Series by an authorized administrator of DigitalCommons@ILR. For more information, please contact jdd10@cornell.edu. Applicant Attraction Strategies: An Organizational…show more content…
The present paper draws on multiple literatures to develop a model of applicant attraction from the organization 's perspective. In it, we (1) outline three general strategies for enhancing applicant attraction, (2) propose broad categories of contingency factors expected to affect the choice (and potential effectiveness) of alternative strategies, (3) suggest probable interrelationships among the strategies, (4) link applicant attraction strategies to other human resource practices, (5) outline various dimensions of attraction outcomes (e.g. qualitative and quantitative, attitUdinal and behavioral, temporal), and (6) discuss implications for futUre attraction research. 3 Introduction Organizations have always been concerned about attracting and selecting the "right types" of employees (e.g., Schneider, 1976 & 1987). However, the relative attention paid to attracting, versus screening, new employees depends on many factors such as the relative attractiveness of the vacancy and the general state of the labor market (Guion, 1976; Rynes, in press). In the latter regard, demographic developments such as the baby bust and the leveling off of female labor force participation rates suggest that widespread labor shonages will develop and persist well into the twenty-first century. Along with these trends, demographers predict an increased emphasis on labor attraction (Johnston, 1987). Indeed, increased concerns about
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