Aqualisa Quartz Case Analysis

Second recommendation is to collaborate with other brands. In order to increase sales and expand not only premium market, but also mass market without undermining brand value, there are two options to target different consumers. One is to collaborate with Superdry, which is a young and fashionable brand with great reputation. Consumers are able to smell the partner perfume in Superdry’s shop and make purchase if they are interested in. Another is to collaborate with five-star hotels. There are many kinds of bath

The market segment for prill beads in Australia is purified drinking water. Market research has shown that premium quality water substitutes such as purified, filtered and bottled water are seen as luxury items due to the abundance of quality Australian tap water (Wu, 2016). Nevertheless a growing health and wellness trend and rising disposable incomes have expanded the

The Style Studio opened in 2012 to offer clients using a turnkey solution due to their toilet or home needs. Heat and plumbing Technicians often work with the troubles that include numerous ecological conditions. Your 5 Star Technicians have the various tools and are some of the best in the industry and coaching to preserve you comfortable all-season long. You can expect an incredibly wide selection of services covering your entire residential plumbing

Our objectives are to consider the impact of not entering the faucet-mounted filtration market on our market share, brand image and profitability. We must consider the short-term and long-term implications of different scenarios including: entering the faucet-mounted market, increasing our current pitcher sales, and increasing our filter

The Hedo-Falls shower system is the first of its kind. This kind of shower has not been seen before in the market. It offers something totally unique with no direct competition. No company has been ambitious enough to integrate so much into a device that has remained virtually the same for decades. The developers at Quantum Studio decided to take a chance and tap into a new and exciting market. Their risk paid off greatly. There is no direct competition for the Hedo-Falls shower system at this time, but there is secondary competition, such as other basic shower units.

By selling the Purity II to the box stores, we are gaining market from builders and remodelers. We will be offering a discount to the box stores for buying in bulk. Our sales team will get incentive as well from selling orders to the box stores. Incentive size for the salespeople depends on the quantity sold to the box stores. Retail market sales consist of internet and door to door sales. The door to door sales will be phased out because our team believes this strategy to be old fashioned and could portray a negative outlook on Eco Water as a company. The markets we would like to tap into are more rural territories. These types of markets show more cases of rust, impurities, and contamination in the water. Consumers will also enjoy better-tasting water, coffee, soups, mixed drinks, juices, and beverages.

Imagine taking a refreshing dip in your gorgeous oversized swimming pool...or relaxing in your soothing spa, overlooking the signature water features.

After identifying the sales targets, the strategies, tactics and actions to achieve them can be worked on. Gluck (2014), mentions that to identify underlying strategies and increase sales, a business can break into a new market segment by adapting an existing product or boosting the average sale per customer by using add-on sales or upselling premium features. When developing the sales strategies, the market segment, customers' motivations and expectations, and the capacity to meet customers' expectations should be considered.

• Installation does not require master plumber. This can be done by apprentice plumber or inexperienced one also.

Many of today’s Freedom Showers are available in a granite-styled, solid surface-finish elegance, and great functionality wrapped all together as one. The premier bathroom shower system is available in one-piece models or multi-piece shower, as desired to cater to the unique financial situation of each customer. All Freedom walk-in showers come with a 30-year manufacturer's warranty, and the installation is always free. Prices amply vary, simply to cater the present budget of any potential customer, and many payment plans are currently available with either no long-term interest or low-rates one to facilitate payment in accord to any individual needs.

This product is something that is very valuable and helpful towards Mexico. The Metro Power 2 is a very useful and beneficial product for Mexico especially comparing how much dirtier the water is in Mexico than Canada. Canada has a lot of more materials and a lot better equipments and a lot better filtration systems in the water industry than Mexico does. This indicates that exporting number 1 water filtration systems from the GTA to Mexico would be the solution to their problem and lower the death rate in Mexico. The problem is in Mexico people aren't as wealthy and developed as the people in Canada are. This means people in Mexico aren't educated enough like people in Canada are. This means people can't afford to buy bottle water daily and have fresh water. Most of the people drink tap water and without a filtration it could cause a lot of diseases and cancer. This is why I think exporting the Metro Pure 2 water filtration system. This is because a lot of people in Mexico would be very interested in buying this product because of the difference it makes to your life by eliminating all those bacteria's and contaminants in the water. Also people would be interested in installing the water filtration for your shower since a lot of people don't know how the water from the hose evaporates into a gas and its chlorine. By inhaling Chlorine it has a lot of contaminants that are consumed into your body after long showers. People in Mexico might want to get that as well knowing they might take long showers but the water is contaminated so might want to get water filtration for their shower. This shows that there is a huge/very high chance of making a big market with Mexico by exporting this product (Metro Pure 2) which is basically making a big foreign market with Mexico. This will help Canada and Mexico

• If needed, place a stool that is made of plastic and non-slip in the shower.

After looking at the issues causing the initial lack of sales of Quartz, it is essential to note that the lack of adoption of Quartz from the plumber has had a high impact on the issue at hand. For plumbers, Quartz brand is a high margin brand for plumbers, and thus, once adopted by plumbers will, the product extension will yield great gains for the

These customers gave emphasis on performance and service while purchasing shower. And since they relied on independent plumbers, we could ask converted plumbers to vouch for Quartz. These customers generally bought showers in 700-800 range; we should focus on converting this group in buying

A lack of experience in business-to-consumer marketing is apparent in Soren’s current communications to end-users. This market, unlike the market for commercial-use chemicals, emphasizes the use of clarifiers to ensure “perceived cleanliness” and clarity of water. The consumer market also appears to be minimally price-sensitive, as communications regarding annual savings are relatively ineffective in increasing sales of Coracle. Soren’s marketing efforts in the first half do not fall in line with the demands of their new customer. A pull strategy would involve adjusting communications to speak more directly to the very different concerns that pool owners and service