Ben and Jerry Case Study Essay

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Ben and Jerry’s Introduction: Overview of the Case The corporation of Ben and Jerry’s first began on May 5, 1978 in a small town called Burlington located in Virginia. The founders of this ice cream parlor were Ben Cohen and Jerry Greenfield with only limited funds of $8,000, they produced a famous nationwide parlor that caters to millions of people. Specialty flavors of Chocolate Chip Cookie Dough, Cherry Garcia, Rain Forest Crunch, and frozen yogurt are attractions and symbols to the corporation. Establishing themselves as a top tier competitor in the ice cream industry. The first shop was opened in an abandoned gas station, making their drive and motivation during that time inspiring. Ben and Jerry’s sold their premium…show more content…
They have a wide variety of flavors that consumers can distinguish themselves with Ben and Jerry’s and any other ice cream parlor. Donated second-quality ice cream products to the homeless, handicapped, and community groups for better enjoyment of dessert, and helping with fund-raising activities to provide quality social gatherings among any group. Established The Ben & Jerry’s Foundation, Inc. a nonprofit organization that received 7.5 percent of the company’s pretax profits. Provided employee benefits such as insurance, dental and medical, sick days, vacation days, 401K plans, and stock shares to policyholders to showcase the appreciation for the workforce as well as share the prosperity within the committed firm. Weaknesses: Lack of management skills among the firm, not taking charge to cut down costs when necessary. The expenses are too high, they need to balance themselves out by cutting costs in labor and some ice cream parlors in Vermont due to the high contribution to debt from those stores. Computer control programs and software accounted for a $6.8 million dollar write-down in the year 1994, affecting production and products tremendously in which led to the high expense cost of their income statement. Too many employees for the amount of stores needed, due to the uprising hiring of the 537 employees

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