…..Drink Good Coffee…..Read Good Books
Executive Summary 3
Business Concept 4
Situation Analysis 5
Operating plan 7
Marketing Plan 8
Financial Strategy 9
Start-Up Costs 9
Operating Expenses and Break-Even Analysis 10
Sources of Funding 11
Long-Term Goals 12
EXECUTIVE SUMMARY Novel Blend plans to become a daily necessity for local book and coffee addicts in Magnolia, Arkansas. The shop will benefit from its location near Southern Arkansas University which will build repeat customers from students, faculty, and visitors to the campus. Novel Blend will be a convenient place to go meet up with friends, read a book, and escape from the stresses of school or work. But if you have a ton of work to get done, Novel Blend will be an ideal setting to access Wi-Fi, charge electronics and a comfortable setting to get work done. While Novel Blend is conveniently within walking distance of the university; its location on North Jackson will offer anyone the best coffee in the area, complemented with daily food specialties, as well as a varied book selection to peruse. The company will operate a 2,200-square foot bookstore and café in close vicinity of Southern Arkansas University. The owners have provided $60,000 of the required $100,500 start-up funds and secured a location with a three-year lease and option for extending. The company’s intent is to bring a big city feel café and bookstore that out of
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Reasons for this specific site are because of excellent road links for distribution and particularly customers, a good public transport system and land available for sale suitable for new store.
Therefore, by launching an e-business, Broadway Café will have an opportunity to leverage it current assets, its customers. To follow in this opportunity will be the employees, technology infrastructure, and information to gain and maintain market share.
For a more than half of clan, the fine they free their eyes, they are already rational about grabbing a cup of java. More than 83 percent of Americans drink coffee quotidian, with most consuming at least 2 to 3 topping-bouts a day. Whether you prepare by fermentation it at domicile or clutch some at a topical eatery, coffee seems to have become a mainstay in most people's quotidian life. So what is the foot streak when it comes to whether coffee is deemed of good health or not? With more than 1.5 billion topping-bout being served up quotidian, one can only trust it is a of good health choice.
In New York City, it is very fast paced with individuals trying to get from one destination to another. The shops we enter are no longer about only buying products, but customers want an experience. The experience is having more services offered to customers, they don't just want to buy pants anymore, they want food offered in the store. One of the many shops doing this is Barnes & Noble, a bookstore company that is changing our experience in bringing a community together. Barnes & Noble has created this "community bookstore" by adding a Starbucks and hosting special events for customers. Barnes & Noble has become a social setting for consumers, where our experiences in bookstores have changed.
Joshua Davenport owned a coffee bar/bistro in the small town of Lackawaxen, Pennsylvania situated on the Delaware River. He wanted to bring the old world elegance to his rural community, a place where neighbors could meet and converse over espresso drinks prepared by an expert barista. The shops name is called “Espressivo” that attracted many young people, especially the college students at the nearby campus, and older
The company’s main objective is to introduce ‘; Beyond the bean’’ to the Canadian market in London Ontario on the Richmond road and open up a café for mainly students, to get together and serve as a recreational center. This will be possible through the café and/or by having a variety of board games for the public. The initial approach will be to gain a market share for leveling out the playing field and being a root competitor for similar types of businesses. In the external and internal analysis you will be able to find all the necessary information that will provide you with a generous overview of the company’s
The stores would cater to the need of locals and tourist. To not cannibalize existing
During the course of our visit, Ms. Powers shared with us the plans for the first floor of this immense facility which will incorporate occupancy by retailers such as Garden and Gun, Dean and Deluca, a combination restaurant/store which will be called “Mercantile and Mash,” and numerous others. While the lower level of the project will be designated for retail use, the second floor of the development will operate as two separate functions. The Cedar
Currently, The Broadway Café is the only coffee shop in the area. However, recently, there have been postings that a Starbucks plans to move within the vicinity of our business. To improve the business and create a competitive advantage, we must first, research the competition through environment scanning (Baltzan & Phillips, 2007). Environmental scanning is the acquisition and analysis of events and trends in the environment external to an organization (Baltzan & Phillips, 2007). After reviewing the website of two competitors, Starbucks.com (2010) and Panera.com (2010), it appears these businesses are technologically advanced. The first step this Café must make is to install computers to provide accurate record keeping and store information. We have to develop a plan for employees that create an environment of respect and dignity in which leads by example and gives back to
I. Executive Summary Introduction Mission Vision Strategy & Assessment Management Team Five Year Proforma Business Opportunity Market Product & Services Customers Value Proposition Demographics + Target Markets Site Selection Competition Store Operations Store Front Store Space – Experience Store Staffing Compensation Regulations Supply Chain Cash Back-office Systems Security Key Performance Indicators
Sunflower Café located in Waldorf, Maryland will serve its locality in the initial stage but after a successful startup it will extend its business operation to the rest of Charles County and Washington DC metro area to include Maryland, District of Columbia and Virginia that will include both consumers and corporate entities. The firm’s main target market is adult ages 18 to 50. Sunflower tends to target urban folks with relative incomes above $25000 and will capture their interest through contemporary design and trends, which is in line with Sunflower Rhythm Jazz Coffee Cafe ads and décor. The café will position
In conclusion, the Broadway Café faces a strong buying power and rivalry among competitors due to the large volume of shops offering the same products and services. The threat of new substitute products and alternatives is also high for the same reasons for buyer power. The Café also faces the threat of new entrants due to the lack of insignificant entry barriers. One upside is the relatively weak supplier power. The coffee industry is huge as stated above and vendors are more than ample. With this information we can conceive our business focus. The Broadway Café is best suit for a focused differentiation strategy. We plan to achieve
Each situation required me to phrase my requests a little differently based on who I was asking. For example, my friend and I often go to Starbucks together not only to buy coffee but also to sit down, chat, and relax. When I asked her initially to buy my coffee for me, she responded with a quick “no” not giving me much time to explain and assuming that I was just joking. However, I retorted with explaining that because our “coffee dates” are so frequent, I was hoping that if she covered for me this time, I would pay for her coffee next time. I also told her that I was not planning on buying the most expensive thing on the menu just because I was assuming she would pay for me. I would keep my order reasonable and hoped she would do the same when I treated her next time. Clarifying what buying coffee for me actually meant and explaining the benefits of what I could give her in return made it much easier for her to reconsider and say “yes.”