Btec Business Level 3 Unit 4 P3

A text to speech (TTS) synthesizer is a computer based system that can read text aloud automatically, regardless of whether the text is introduced by a computer input stream or a scanned input submitted to an Optical character recognition (OCR) engine. A speech synthesizer can be implemented by both hardware and software. It has been made a very fast improvement in this field over the couple of decades and lot

About the email to essential to enable efficient communication with customers and internal staff. Email is clear to provide the information to the students. Also, email can additional some accessory such as docx, ppt. Other then sending and receiving messages and pictures, email serves so many other purposes. The main function of email transfers written word with the speed of a telephone. It's a great way for small or large businesses to participate or monitor progress on a project. You can inform many people of the same thing featuring pictures and reports much easier and quicker than via a face-to-face meeting.

Being the main method of communicating an opportunity to an audience, a side project was introduced for me to create a poster about my desire to offer nutrition education in October. The project got completed in and posted in December mainly due to a misunderstanding on my part that I am not able to make a project poster as I would in high school, work-life conflicts with time, and how long it would take to create a YMCA poster through the official marketing channels within YMCA with emails back and forth. Once the poster was up it really did not make much of a difference except attract positive feedback from other staff that the facility definitely could use the service for the members since they are at a loss of how to address

P5-Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief.

In this connection, Ryan combines definitions of performance-based advertising and affiliate marketing, and defines performance marketing as “a type of performance-based advertising in which a business rewards one or more of its partners for carrying out some form of advertising or promotion of the business’s products or services, which results in a customer taking an action. The action is prescribed by the business, allowing them to ensure their advertising is delivering actual, measurable results” (Ryan, 2014, p. 239-240). IAB UK (Internet Advertising Bureau) defines online performance marketing as a subkind of digital advertising paid by its outcomes – user initiated actions of all sorts, predefined as desired results by an advertiser (cf.

Each organisation has to make sure that all procedures are correctly followed so that they can keep consistency in their work. Having procedures is useful because everyone can be trained and taught to do everything the same, correct way. By having procedures for everything the organisation can make sure that all situations are handled the same way, allowing them to control how their staff work. This will mean that they can make sure that their workforce can follow the procedures that keep within the health and safety guidelines and policies of the company.

the amount of new staff that is needed in order for the business to develop and grow. Tesco also

The second part of my learning outcome is about growth and survival techniques of the marketing techniques.

In preparation for our marketing & communications meeting tomorrow, we’ve pulled together an agenda (below) with the appropriate supporting documents (attached) based on pressing topics we would like to review with you. As you can see, we have a lot of good things to cover so we’ve also built in some timing for each subject to keep us to task.

The brand Coca-Cola has been around for over 130 years. Coca-Colas inventor, John Pemberton has marketed his creation from the very beginning as a product that can serve others beneficially. Perbertons “brain tonic” later turned into a global empire of Coca-Cola. Professor Bartow J. Elmore’s book Citizen Coke: the Making of Coca-Cola Capitalism explores in detail about Cokes formula and how it is made and how it affects individuals and the planet in which we live. Elmore discuses how Coca-Cola has sold its low-price syrup while unloading expenses and risks onto their suppliers, franchisees, and the government. Elmore makes a compelling argument throughout the book that Coca-Cola trademarks it self as a device of economical expansion and a charitable force, however Cokes initiative for growth has made it damage the health of both the public and the planet. Elmore explains each ingredient in the Coca-Cola formula and how it has affected others, business and the environment.

The Coca Cola industry is a vibrant model that started in 1886 by John Styth Pemberton who was a pharmacist in Atlanta, which is the capital; headquarter for the Coca Cola Company. It is the world’s primary manufacturer of non-alcoholic beverage and operates on a global scale across over 200 countries worldwide with over 500 brands. The company is widely recognized by 94% of the world’s population (coca cola Company.com). Coca Cola is largely successful, has become the iconic beverage of the American culture, is ranked number three in the world, and is regard as “happiness in a bottle worldwide (bestglobalbrand.com) The company post revenue of 5.37 billion dollars with a 2% rise in the North American market (NBC.com). This report will therefore examine many different aspect of the Coca Cola company which as allow them to become the beverage and brand of choice worldwide.

Coca-Cola is globally recognized drink corporation and manufacturer. The company is best known for its flagship product ‘Coca-Cola’ which over the years has evolved in order to keep up with the latest consumer trends and demands. Coca-Cola strategically reinvents to respond to the marketing itself. Often criticized for its lack of diligence in maintaining a tagline, changing with the times is a part of the company’s strategy. Not every brand needs to reinvent themselves as frequently as Coca-Cola does, but

Coco Cola advertisement seemed a good choice of texts for analysis because of the nature of Coca Cola’s approach to advertising. The famous logo was created in 1885 and this together with the iconic shapes of the bottle and corporate colours have not really changed since then. The shape of the bottle and logo colouring, instantly identifies it as Coco Cola. The advertisement analysed below is taken ‘Vogue’ Magazine (Issue November 2007) and is for ‘Diet Coke’ which was a new venture for the company in 1982 and within two years ‘Coke’ had become the top low-calorie soft drink in the world. Although “Coke” replaced the traditional name of “Coca Cola”, the red is still used and silver replaces the white

Coca-Cola is ranked first in selling iridescent beverage in North America and Coca-Cola is basically a business product. Moreover, as a business product, coke is usually sold to convenience stores, restaurants, grocery stores, vending companies, and gas stations. In addition, coke could be regarded to as a convenience product since it is relatively inexpensive and merits little shopping (Hill, 2014). In addition, it can be found in almost every place, from theme parks, places of business, airports, hotels, schools, and even the rest stops that are found along highways. Kjellberg et al. (2010) observes that Coca-Cola was solely packed as a soda fountain drink when it was introduced in the year 1886. A candy store owner in 1894 began placing the drink in bottles and later on approached Asa Griggs Candler (the Coca-Cola’s Company owner) in regard to bottling the drink, which was declined by Candler. However, in 1899, Griggs sold the rights to bottle the drink; 400 bottling plants were born in the next ten years. As such, the packaging of white and red Coca-Cola

The brand loyalty amongst the customers of Coca-Cola is extremely high. Even though the brand changes its containers several times yet customers still remain loyal to Coca-Cola. At times, in the previous eras, the brand was also quite shy regarding the change of its brand name and tastes. In fact, its ardent step to provide the customers something new failed. The New Coke’s taste did not win the hearts of millions of customers. Apart from this, the brand also tries out new cans for ease of using by the customers (Lazarevic, 2012). For instance, during the festive seasons small cans are introduced so as to cater the customers’ requirements. Sometimes even snowflakes designed Diet Coke cans can be witnessed during the Christmas. However, in most cases Coca-Cola’s customers are more than happy with the red cans and thus no replacement can allure to that extent (Westwood, 2015). On the other hand, during the 2016’s September, Coca-Cola joined the WWF force to raise funds for the endangered species of polar bears. Arguably, none of the brand loyal customers liked white finishing of the cans instead of red. Thus, brand loyalty is actually back-firing the Coca-Cola’s good cause of fund raising (He, Li and Harris, 2012). In fact, protecting the polar bears is not the sole