Business Intelligence Strategy

877 WordsJun 23, 20184 Pages
In this technological era, everything has been computerized. Agility and mobility of business has been increasing rapidly over the years. As modern business grows, Business Intelligence (BI) has become an important part in supporting decision-making process in an organization. However, it is not an easy task to implement a BI successfully. It takes time and effort for an organization to be able to come up with a good BI strategy which will be the critical factor for a successful BI implementation. In Howson’s article, she states that it is a good thing if a corporate BI strategy is determined by gathering input from a wide range of corporate stakeholders (Howson, 2010). In fact, positive involvement from stakeholders is one…show more content…
(Pant, 2009) The success or failure of a business is dependent on the combined effort of the owners, shareholders, CEO, senior management, administrators, sales, marketing, frontline operators, Assignment 2 Ooi Choon Ho 4805604 auxiliary support personnel, partners, suppliers and eventually the end customers. According to Jones, stakeholders is people, groups or other organizations who have an interest, claim, or stake in an organization, in what it does, and in how well it performs. (Jones, 2010) As the modern business environment grows, the market is increasingly competitive. A tiny wrong decision will lead to big loss in a company. Therefore, the accuracy and precision in decision making is the critical strategy in modern business. As a result, BI which was initially some simple tools of data mining for supporting management decision has turned into all- embracing strategic, tactical and operational real-time tools for business transformation, involving personnel ranging from top-level management to administrators, sales, marketing, front-line operators, auxiliary support personnel and ultimately end-customers. (Patil, 2014) With this ever widely spread of stakeholders involved, it is therefore
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