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Business Intelligence Strategy

Decent Essays

In this technological era, everything has been computerized. Agility and mobility of business has

been increasing rapidly over the years. As modern business grows, Business Intelligence (BI) has

become an important part in supporting decision-making process in an organization. However,

it is not an easy task to implement a BI successfully. It takes time and effort for an organization

to be able to come up with a good BI strategy which will be the critical factor for a successful BI

implementation. In Howson’s article, she states that it is a good thing if a corporate BI strategy

is determined by gathering input from a wide range of corporate stakeholders (Howson, 2010).

In fact, positive involvement from stakeholders is one …show more content…

(Pant, 2009)

The success or failure of a business is dependent on the combined effort of the owners,

shareholders, CEO, senior management, administrators, sales, marketing, frontline operators,

Assignment 2 Ooi Choon Ho 4805604

auxiliary support personnel, partners, suppliers and eventually the end customers. According to

Jones, stakeholders is people, groups or other organizations who have an interest, claim, or stake

in an organization, in what it does, and in how well it performs. (Jones, 2010)

As the modern business environment grows, the market is increasingly competitive. A tiny

wrong decision will lead to big loss in a company. Therefore, the accuracy and precision in

decision making is the critical strategy in modern business. As a result, BI which was initially

some simple tools of data mining for supporting management decision has turned into all- embracing strategic, tactical and operational real-time tools for business transformation,

involving personnel ranging from top-level management to administrators, sales, marketing,

front-line operators, auxiliary support personnel and ultimately end-customers. (Patil, 2014)

With this ever widely spread of stakeholders involved, it is therefore

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