Business Management : Apple Inc

1319 WordsDec 21, 20166 Pages
Business Management Name University Course Professor Part 1: Apple Inc, Company Apple Inc is one of the largest American Multinational technologies that offer different electronics products as well as services to its consumers. The company also engages itself in the design, development, and the selling of consumer electronics, online services, and computer software. The company headquarters is at Cupertino, California. The mission statement for Apple Inc states that, Apple designs Macs, the best personal computers on earth, along with OS X, iLife, iWork and professional software (Milligan, 2012). The company also leads the digital music revolution with some of its products like iTunes online store and the iPods. Additionally, Apple has reinvented the mobile phone industry with its revolutionary iPhone and Appstore and is defining the future of mobile media as well as its computing devices with the iPad. Initially, Apple as a company has engaged in a series of campaigns that were made to help its products sell well to the consumers (Milligan, 2012). In the year 2005, the company designed a marketing campaign that involved Eminem in an iPod campaign that was named as Detroit. The campaign could cause harm to the business as a number of people came forth and claimed that the campaign was similar to what had been done previously in the campaign of Lugz boots. The copyright of the campaign could bring problems to the company (Milligan, 2012). Part 2 SMART
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