Business Plan About Kfc

Friends restaurant is a privately western cuisine restaurant offering product and service with first priority for customers. The level of the restaurant is 4 stars. Mid scale of service provides for customers. The restaurant will be open open seven days a week, lunch and dinner.

As we are all aware of, KCF is a fast food restaurant that specialises in fried chicken and its headquarters is located in Louisville in USA. It is considered the world’s second largest restaurant chain after McDonalds with 18,875 outlets in more than 110 countries and territories as of December 2013, but it is the world’s most popular chicken restaurant. KCF was founded by Harland sanders in the year of 1930. Its first franchise company was opened in Utah in 1952. After the first franchise was opened, KFC started expanding rapidly world-wide, this created a brand image for the company, and their logo became popular and was easily recognised by its external stakeholders. Its strap-line (finger lickin good) defines the deliciousness of their chicken.

Kentucky Fried Chicken has recently gone through a branding remodel. Through this remodel, KFC learned that 76.5 percent of their customers were unaware that KFC offered an Extra Crispy Fried Chicken Recipe. Customers only associated KFC with their Original Recipe meaning that if they were looking for a crispier fried chicken option then they may go to another restaurant. KFC saw this lack of knowledge as an opportunity to educate their customers and other people that KFC does in fact offer an extra crispy recipe. KFC found that millennials were not typically engaged with their brand, so they also wanted to develop a campaign that reached the millennial audience. With Labor Day weekend approaching, KFC saw it has their opportunity to leverage the last summer holiday.

KFC is a successful public company due to the fact that its trading name and legal identity is so well-known worldwide. It provides us the general public with true and reliable advertising gimmicks. Its Corporate Social Responsible enhances young kids opportunities to become what they want and also keeps them fed. Each shareholder is also allowed to invest in shares easily also receiving a good return on investment. (A.Pinnock,

KFC is a fast food chain of restaurant that was founded by Colonel Harland Sanders back in 1952. He is known through his discovery of the world's famous Kentucky Fried Chicken recipe mixture of 11 herbs and spices. In Malaysia, the first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Today, KFC Malaysia is operated under QSR Brands (M) Holdings Sdn Bhd and serves over 13 million customers a month in more than 500 restaurants throughout the nationwide (KFC Malaysia, 2009). This company has dominates Malaysia’s fast growing retail food industry and gained 50% of market shares in Malaysia itself.

KFCOne of the major competitors for McDonald in the burger segment is KFC. It first came to India in 1995, where it was one of the first multinational food chains to have entered India. It proved not to be a very good time to have come to India where people were still not able to come to terms with multinationals coming to India, and it was targeted by many and remained a not so known food outlet, while the ones which came later became more popular. KFC India had to shut shop in the late 1990s after it faced heavy protests not only from anti-multinational groups but also animal rights' protector, PETA.

Food, Fun & Festival, this is what KFC is all about. Leading the market since its inception, KFC provides the ultimate chicken meals for a Chicken Loving Nation. Be it Colonel Sanders secret original Recipe Chicken or Hot & Spicy Version, every bite brings YUM on our face. At KFC we can proudly say, “We Do Chicken right”.

Abbotts Bar & Grill, in Johns Creek, serves modern American cuisine and good times in its welcoming and relaxing eatery. For starters, the mac n cheese bites made with pepper jack and gouda cheeses and the spicy fried jalapeno shrimp are excellent choices. House entrées include the blackened mahi mahi topped with mango pineapple salsa, the flaky and comforting chicken pot pie and the feta Caprese flatbread with Roma tomatoes and basil. Handhelds range from the beer battered burger with cheese, bacon and mushrooms to the grilled chicken soft shell tacos. Abbotts Bar & Grill also has a healthy “light and fit” menu, as well as its polar opposite, a decadent dessert menu, with enticing items like the caramel salted pretzel brownie a la mode.

The student will be able to illustrate their favorite foods by creating them with construction paper.

Colonel Harland David Sanders was born on the 9th of September 1890, in a four room house located 5 km east of Henryville, Indiana and died on the 16th of December 1980. Colonel was an American businessman, and is the founder of fast food chicken restaurant Kentucky Fried Chicken Aka KFC.

Although Colonel Sanders image was not officially affiliated with a franchise, now known as ‘KFC’ (Figure 2), until 1952 the mystic and noteriety of his chicken grew and spread. In 1940, Sanders finalised his ‘Secret Recipe’ and reverted to pressure frying chicken instead of pan frying. The recipe is now known as the ’11 Secret Herbs and Spices’. (Figure 3)

As part of our evaluation of your application, please carefully answer the following ten questions. If you have partners that will be on the franchise agreement, please have them answer these questions too. All answers and information you provide will be held in strict confidence.

Secret Recipe has launched its market to several countries such as Singapore, Indonesia, Thailand, Philippines, and China and all over Malaysia. It expects its market will launched internationally in the future. Secret Recipe has earned numerous accolades every year; some of the more prominent ones are

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

The spinning off the restaurant divisions, in my opinion, is a success for PepsiCo. Although Yum! Brands has been a quite successful, thriving company with record setting growth and profitability, I would still support the decision today. PepsiCo had too many oars in the water with the beverage business, the snack business (Frito Lay) and the fast food restaurant business. It could not successfully manage all the diversity it had acquired. I commend the management team’s decision (led by, then President/CFO, Indra Nooyi and now Chairman/CEO) (Fox News 2012) to cut a highly potential part of its business off and to implement a strategy to focus on its main products and their distribution. This strategy has proved to be the right move for this organization. Below is a table which illustrates the fluctuations with the stock price from the first acquisition of Pizza Hut through October 31, 2014 (though the stock price posted on 11/3/2014). You can see that the acquisition years (in yellow) show a negative impact on the stock price, with two of the three being significant. You should also note that, in the year of divesture,