ENDEERING DAY SPA MARKETING PLAN The Endeering Day Spa is a full-service day spa dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Market research indicates a specific and growing need in the area for the products and services Endeering Day Spa will offer in the market it serves. This market strategy will be based on a cost-effective approach to reach this clearly defined target market. This approach will utilize resources to create awareness of the spa and encourage customers to …show more content…
· Work in a professional/business setting in Maryland Heights and its surrounding areas. Behavioral and Psychographics · Personal appearance is a priority. · Has strong awareness of the necessities of mental well being and physical health · Associates spas as a prestigious form of "self-pampering" Market Research · Initial Question Results: The staff will note customer responses to the How did you hear about us? question. We attempt to correlate that with our advertising and promotional activities and referral-generation programs. · Suggestions: The suggestion box is another method to gain additional information from clients. Some of the most productive questions are: o What suggestion do you have to improve the quality of service? o What other products or services would you like to have available? · Competitive Shopping: We will continually shop other day spas. We plan to visit each competitor in our market at least once each quarter for competitive information, and we subscribe to many catalogs that have beauty products, herbs, essential oils, and other specialty products available to the market. Market Needs Endeering Day Spa is providing its customers the opportunity to relax and pamper themselves in a comfortable environment. They have the choice of many services that will help them look and feel better. They desire their experience to be personal, unique, and informational as well as a
As a Professional Tennis Coach I want my students to be the best they can be in tennis, i use that mentality to try their hardest in everything they do. I also want to create future tennis pro’s, by training them everyday they can develop their game to get at least a college scholarship.
The provision and use of personal protective equipment could include using gloves, glasses, earmuffs, aprons, safety footwear, dust masks.
This business plan is to open a door for young adults that want to learn a trade and earn their way in life. Not all high school aged students are eager to go onto a college or a university and this can be for many reasons: perhaps they are not ready to leave home; cannot afford; they are academically challenged; not sure what they want to major in; the list can go on and on. My wish for these young adults is for them to
Q1: What are "make-to-order" (MTO) and "make-to-stock" (MTS)? Why did EA cakes want MTS over MTO? Do you agree with such a decision? Why or why not?
Can appeal to a lot of people especially teenagers suffering with a lot of congestion and breakouts
Introduction Cleanliness Real Welcome & Thank You Hospitality Gestures Customer Complaints & Recovery Security Communication & Follow up Birthday Parties Local Store Marketing Product Awareness & Company Information
I cited sources of information (e.g., data, ideas, charts, etc.) and used this material to support this document.
This business is commercial, but has a social conscience. It wants to sell to service a need, but also hopes to enrich the lives of those it serves as it addresses a need for meaning, not just connection or celebration.
Henry Tam enthusiastically joined the MGI team, he thought of himself to be a valuable asset. After attending the first few meetings, Henry realized how unorganized and dysfunctional the team was. Some of the issues at MGI were lack of cohesiveness, leadership, communication, and an ethnic superiority complex. The team is not working well with each other and struggling with personality conflicts’. I will provide an in-depth analysis and recommend actions the MGI team can take to remedy some of the issues they are experiencing
The purpose of this paper is to summarize a service that will create opportunities to enhance patient care. This will be accomplished by identifying a justifying the need and rationale for its service, its potential effect on patient care, and the way it will positively impact revenue. Next I will identify strengths, weaknesses, opportunities, and threats when implementing this mini project plan; an “environmental scan” or SWOT analysis. Finally I will provide a mission statement for the new service and describe how this service aligns with the organization’s mission statement and strategic plan.
After completing my first evaluation of Zara’s business plan I could not help but feel that I had missed something in my analysis. It was over the next week that I realized that I had failed to thoroughly evaluate the plan. At a glance, I thought the Zara concept was intriguing and as a bonus, aligned with my own dream to open a restaurant. I wanted to believe in the plan so much that I missed its weaknesses. Having time to review discussions from class and more resources and opinions of what effective business plans should contain, I now see there are glaring deficiencies in this plan.
Starting a new business is an exciting venture and has its unique mix of challenges and rewards. Many are set-up for failure if no clear goals or measures are established and adhered. According to the Small Business Administration, “Planning is critical to successfully starting and building a business.” The best advice for a new entrepreneur interested in starting a business is to create a solid business plan that outlines the business in its entirety. A well-constructed, written business plan will help owners remain focused on their operations, marketing and financial measures through the duration of the business life. In addition, knowing the risks involved in starting a business can help prevent and minimize mistakes that cause many
Market research indicates a specific and growing need in the area for the products and services Endeering Day Spa will offer in the market it serves. This market strategy will be based on a cost-effective approach to reach this clearly defined target market. This approach will utilize resources to create awareness of the spa and encourage customers to benefit
In this paper, I will select an organization and prepare a strategic plan to grow the business over the next three years. This strategic plan will include certain criteria. That criteria includes:
It may also be a good idea to show certain discount days and promotional events that are currently in the salon or that will be coming up in the salon. For example showing packages for the summer may include: Gel toes and Nails with a full body spray tan - £35