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Business Plan Essay

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ENDEERING DAY SPA MARKETING PLAN The Endeering Day Spa is a full-service day spa dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Market research indicates a specific and growing need in the area for the products and services Endeering Day Spa will offer in the market it serves. This market strategy will be based on a cost-effective approach to reach this clearly defined target market. This approach will utilize resources to create awareness of the spa and encourage customers to…show more content…
· Work in a professional/business setting in Maryland Heights and its surrounding areas. Behavioral and Psychographics · Personal appearance is a priority. · Has strong awareness of the necessities of mental well being and physical health · Associates spas as a prestigious form of "self-pampering" Market Research · Initial Question Results: The staff will note customer responses to the How did you hear about us? question. We attempt to correlate that with our advertising and promotional activities and referral-generation programs. · Suggestions: The suggestion box is another method to gain additional information from clients. Some of the most productive questions are: o What suggestion do you have to improve the quality of service? o What other products or services would you like to have available? · Competitive Shopping: We will continually shop other day spas. We plan to visit each competitor in our market at least once each quarter for competitive information, and we subscribe to many catalogs that have beauty products, herbs, essential oils, and other specialty products available to the market. Market Needs Endeering Day Spa is providing its customers the opportunity to relax and pamper themselves in a comfortable environment. They have the choice of many services that will help them look and feel better. They desire their experience to be personal, unique, and informational as well as a
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