BUSINESS PLAN SKYTRAILS AIRLINE, LTD.
London Stansted Airport
London, United Kingdom
SkyTrails Airline plans to establish itself as a niche player in the long-haul market of business travel. By continuously focusing on the needs of the premium-class business traveller, SkyTrails will provide the best value proposition in the markets it serves. It will offer customers a compelling value proposition: a high level of service and comfort at 50 percent of the current published business-class fare.
EXECUTIVE SUMMARY THE COMPANY REGULATORY ENVIRONMENT MARKET ANALYSIS FINANCIALS APPENDIX
Having successfully raised £1.3 million from angel investors, SkyTrails is now…show more content… Stansted benefits from an Open Skies Agreement with the USA. This enables SkyTrails to operate flights to any city in the USA without having to obtain special rights under the Bermuda II Bilateral Agreement which apply to Heathrow and Gatwick. SkyTrails has already obtained landing and takeoff slots at Stansted and JFK airports for its initial flights. Total traffic from U.K. airports to the USA amounted to 16.2 million passengers in 1999. After launching the JFK route, SkyTrails will then be able to expand by targeting other attractive markets in the USA (Boston, Chicago, Washington, D.C., etc.) as well as other continents depending on the regulatory environment. With a break-even point of 40 passengers per flight, SkyTrails will also be able to target medium and low density routes offering an enormous potential for growth and an important competitive advantage.
It is important to note that during the first 12 months the operations will be handled by TravelAir which has ETOPS certification, thus taking away much of the operational burden from SkyTrails ' management and ensuring a timely launch.
Markus Friedman, Chairman
CEO of EBEL Watches (1991-1999)
CEO of CWS (1964-1991)
William Scott, Founder and Managing Director
Assistant to CEO, Southern Winds (airline in Argentina) (1999)
Associate, Global Transportation, Chase Manhattan Bank (1995-1998)
M.B.A., Columbia Business School