Business strategy of Carrefour-Macedonia Made by: Tamara Popovska 2808 Elena Mitrovikj 2831 Ivana Tomanovska 2730 Filip Shikaloski 2795 Stefan Serafimovski 2704 Instructor: Svetlana Petrovska, MA Course: Business Planning Introduction Founded in 1959 Europe’s first largest retailer, world’s second largest retailer More than 11.000 retail enterprise units, covering 31 nations worldwide 3 main conditions: Large supermarket, Food markets, Discount shops Keeping low prices, good consumer service, comfortable shopping environment Vision and Mission statements Vision statement: - Carrefour has one simple ambition to be the preferred retailer wherever it operates Mission statement: - Carrefour is totally focused on meeting the …show more content…
New Mission Carrefour is the retail company that satisfies everyday needs of the customers. We provide high quality products at competitive prices and maintain close customer relationship. The presence on four continents will provide diversification and a fair return on our investors and also contributing to the welfare of the community. We promote an atmosphere that fosters teamwork, trust and support our employees to developtheir job skills. The Carrefour group strives to achieve excellence in everything the
1.3 Physical Resources & Capabilities The ALDI brothers took over the family business of their parents in 1946. World wide expansion led to enormous growth. This comprises around 9800 stores (1000 to 1500 SQM each). The layout is simple with wide ails designed to refill shelves in the fastest, most convenient way {Brands, D. 2003}. They offer a small assortment of mainly fast-moving items (approximately 700 food – including a slim and organic line- and non food products). Small warehouses are located at the back of each store. Affiliates are equipped with limited technology such as intelligent cash systems high-end product concerning quality and price and bottle deposit machines. ALDI won the 2008 energy management award for great results in terms of cooling systems, illumination etc. Most stores have about 100 parking space and a shopping cart area near the entrance. ALDI has a long history which implies that they have gained great experience over the years. The location and layout of stores are designed to support fast and efficient supply and not especially aimed at customer needs. This is a weakness. Stores advantageously located as there are in convenient reach for consumers. Their product range is adapted to various consumer needs (organic, healthy living). The technological equipments are of high quality enabling fast operations at the checkout (ALDI’s staff are two times faster compared with other similar operations). This is
1. Mission and Vision Statement – Mission is a written declaration of the purpose of an organization and Vision is that business will accomplish in future years.
Mondelez International Inc. is a large manufacturer and marketing company with a variety of beverage products and snack foods. The company came into existence in 2012 when Kraft Foods Inc. went through a corporate restructuring in order to implement “high-growth global snacks.” (Gamble, 2016.) Nabisco, Oreo, Trident gum, and Oscar Mayer are a few brands that operate under Mondelez Inc.
The industry we have chosen is the department store-retail industry. Within this industry, we have chosen the department stores of JCPenney and Macy’s. We find this industry, as well as these two companies, interesting from a strategic perspective. JCPenney has recently undergone a massive strategic restructuring in regards to its pricing, brand offerings, and store layout, pushing it away from the typical department store strategy of discounts and coupons. Its new strategy has become much closer to Wal-Mart’s strategy of every day low prices. Macy’s, on the other hand, has restructured with a push from the economic
The purpose of this term paper is to discuss the similarities and differences between Talbots Inc. ("Talbots") and Chico's FAS Inc. ("Chico's"). This paper will detail the nature of each company's respective business, past financial performance, and expected future outlook. The paper is divided into two sections. The first section will discuss each company's history, business structure, and future plans independently from each other. The second section will discuss several important financial ratios and provide a detailed analysis comparing the two companies. By the end of this analysis, the reader will have a better understanding of these two retailers and the industry in which they operate.
Information gathered to conduct this research came from a variety of websites such as, the Express website, and other websites that leak information about the company and they’re well doing in the retail industry. The five main topics that will be discussed in this
Consumer today have a different expectation than a decade ago. Consequently, I believed if a Retailer want to be survive and thrive in the hostility of the today’s market, they must focus on all four of competitive priorities such as cost, quality, time, flexibility.
As we all know, the retail industry is very crucial and is highly competitive. As this company
Retail stores, are one of the biggest and largest businesses around the world. They produce thousands of hundreds in revenues and they are some of the biggest employers industries. WALL-MART, IKEA, TESCO, ARGOS, MACYS, WALLGREENS and OFICCE DEPOT are some of the well-known retail stores that supply us every day with different kind of goods and services. For a better understanding, one of the main definitions of retail is: “...store commonly a shop or stall for the retail sale of commodities, but also a place where wholesale supplies are kept, exhibited, or sold…” What this means
Ocado, as the world’s largest dedicated online grocery retailer and has been voted as the best online supermarket in the UK since its foundation in early 2000 by Tim Steiner, Jason Gissing and Jonathan Fairman. (Which?, 2014) With rapid expansion of the business, it develops and operates a unique business model which only focuses on customers’ online shopping and emphasises the partnership with Waitrose. There are a range of products offered in Ocado, not only for its own brand groceries from the Waitrose supermarket chain but also there has a selection of name brand groceries and other items, such as flowers, toys and magazines, a range of Carrefour 's products are sold via Ocado website as well. Ocado is aiming at improving the customers’ shopping experience and changing the way people shop for groceries. Aligning the interests of customers, investors and stakeholders to deliver a long term shareholder value, that is the strategic objective of Ocado Group plc. (Ocado, 2014) This report will undertake a detailed analysis using financial ratios from an evaluation of its profitability, financial position and cash flow to formulate an overall view of the company’s financial performance and position from its financial statements.
The company had ambitious objectives with their own retail units, having as an objective to open three hundred stores, but the company realized that retail stores were a distraction to management making harder to focus in their core business and damaging the relationship with their main retailers, making clear that the company was struggling on creating profits in products that were not part of their core business, the strategies and objectives needed to be adjusted in order to turnaround the decrease in sales and profits of the
Sephora is a worldwide cosmetic phenomenon that reflects its definition in the Greek language; 'beautiful '. The business was established in France 1984 by Dominique Mondonnaud. Sephora 's founder struggled financially in the establishment phase of the business with the over enthusiasm to expand in new regions of France, which lead to the retirement of Mondonnaud on his 50th birthday, 27 years passed and the business was taken over by Louis Vuitton and Moet Hennessy (LVMH). It was then when Sephora began its journey to expand globally dealing with the daily accessories, skincare, hair care, makeup and well know products which appeal to customers from the age of 16-70, either male and female. This has lead to Sephora becoming recognised as a global brand and a contender in the cosmetic world race. This paper will critically analyse and evaluate the operational strategies which allow Sephora to attain its success.
On the other hand, mission statement is the reason why a company exists and it’s a statement that declares the core purpose of a company. Mission statement usually will remain the same over time (Bratianu, 2007). The mission is different from a vision as it aims to create competitive advantage and also achieve the social goal of a company (Bratianu, 2007).
Each organization requires different strategic planning, as there is no single strategic planning model that suits all organizations. Every organization has to develop model of strategic planning according to its own development, its nature of business and as per their own planning process. These models provide an extent of options on the basis of which different organizations might be able to select an approach and initiate to grow their own strategic planning process. Any organization might select to combine the models suitable to their planning process, for example, they can use a Basic model to recognize strategic issues and aims, and then they can select an issues-based model to develop approach to initiate the issues and grasp the
“To establish Café de Coral Holdings as a distinguished corporation in the food and catering industry as the world’s largest Chinese quick service