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Case 21: "A Rash of Rashes: Alerting Clothing Customers to Potential Skin Irritation, "

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Carter’s is aware of several reports from consumers whose children have experienced skin reactions while wearing apparel products containing heat-transferred, or "tag-less" labels, and unfortunately, some of these products have been identified as Carter's products. Carter’s has taken this matter seriously and is doing everything we can to ensure parent’s continued confidence with our products.

Although no excuse can be given for this occurrence, please note that the situation applies only to clothes from our Fall 2007 Product Line, in which the tag-less label has a solid white printed background on which the label text is printed, as opposed to newer and older garments, in which the label text is printed directly on the fabric, without …show more content…

Sincerely,
Tamar Parks

This is an outline of the three-step writing process, which should apply to your analysis of a case study. Answer the case questions related to each step directly on this form. For the three-step process questions, you may use short phrases and sentences for your answers. Then add a page break, and write your response as directed in the case study and save the document as one file.

Student name? Tamar Parks

I. Plan A. Analyze the Situation 1. What is your general purpose? I am writing a public complaint response. 2. What is your specific purpose? In addition to offering an apology, I am listing what measures have been put in place to complaining parents. 3. Exactly what do you want your audience to think, feel or believe after receiving your message? I want parents to understand that we are not making the issue a “small deal”, but I would like for them to feel calm and that the situation has been fairly handled. 4. Who is your primary audience? My general audience is the public since the letter will be posted on the website, but the specific audience is parents who purchase from our clothing line, particular those who issued complaints. 5. What is their background? Technically, former and potential customers. 6. How are its members different from one another? Some may be more sensitive to this situation then other, so I have to draft the

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