Communication Case Analysis
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Domino’s Pizza Social Media Crisis Situation Communication Case Analysis The Problem The facts that are connected to the problem find their routes in managing
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communication crisis situations based on the social media. Due to an unpleasant incident in one of Domino’s branches, the managers were cough by surprise and found themselves unable to cope with it instantly and effectively. On Monday, April 13, 2009 two Domino’s Pizza employees posted a video on YouTube showing one of them committing health department violations, like sticking cheese in his nose, spiting in the pizza and other disgusting actions on products that were to be delivered to a customer. By the end of the day, the video was
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Keeping in touch with local reporters and newscasters, inviting them regularly to company events and developing close relations with
Communication Case Analysis
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the media would have given some space for Domino’s reaction. It is very important to the company to create a public relations office that would deal with all kinds of media. But due to the lack of this relationship, 12 hours after the video was posted, the news had already started “bombing” Domino’s in a malicious way, without leaving space and time for reaction. This had as a result for Domino’s to make some wrong moves regarding to customer’s information. They decided to upload a video showing the President of Domino’s explaining and reassuring the customers that it was a unique incident, instead of submitting a formal press release. It is obvious that this action is an after-effect of bad press and public relations. Create a crisis team Communication crisis in organizations is often a preventable situation that can be eliminated before it occurs, if handled efficiently by a group of people within the company. If Domino’s had established a crisis team, the outcomes would be different. This team should be small, agile, alert and easily reachable. They must show confidence and on board with the idea that an effective plan will be put in place, whenever necessary. Each member must have a specific function in potential crisis. Domino’s Pizza is a huge franchise company and the HQ
Senior Management of PepsiCo is evaluating the potential acquisition of two companies – Carts of Colorado and California Pizza Kitchen – in order to expand the company’s restaurant business. If indeed PepsiCo decides to pursue the acquisition of one or both, they must decide how to align each of these business units in its historically decentralized management approach and how to forge relationships between the acquired business units and existing business units. In their evaluation, Senior Management is faced with the question of whether the necessary capital investment in order to purchase one or both of the businesses can be profitable for each of the acquired business units, but must
The objective of this report is to analyze the business situation wherein Domino 's operates in the market and to obtain an understanding on the strategic analysis tools that can be used to acquire a new competitive advantage against their major rivals such as Pizza Hut, Eagle Boys, La Porchetta, etc. The intent of the assignment is to learn the factors that caused increase in profitability and sales and defining the actions necessary to further improve the QSR segment rank.
Q.1 – Briefly describe the dilemma presented in this case study. Who are the key players and what are some of the antecedents that have led to the present problem? Ans. When the best manager, takes certain actions which go against the core values of the company, it becomes really difficult for the management to make a fair judgement. They are stuck in a dilemma of what would be a better judgement. As a leader, it is very important to be fair and impartial to your team members. And so is the dilemma presented in the case, Bob’s Meltdown, Nicholas G. Carr. The key players in this case are1. Annette Innella 2. Robert Dunn 3. Jay Nguyen Annette Innella is the Vice President, Knowledge Management at Concord Machines. She was recently hired by
Crisis communication is the most important aspect of external and internal organization communication. This type of communication ranges from image restoration campaigns to employee turnover. In the articles that I have analyzed, I discovered many examples of crisis communications and its importance. I will discuss the Bridgestone-Firestone Corporation's image restoration campaign and explain Benoit's theory of image restoration. Also, I will discuss how crisis communications fits into public relations models. Two examples for discussion will be how supervisors should convey bad-news to their employees, and group communication within employee turnover. My last example for this discussion will be Bill Clinton's image repair discourse.
Crisis management is an important consideration for any business and should be incorporated into their marketing strategy. With the case of Wesley Chiu and his restaurant KELP, the necessary crisis management strategies were not in place. As a result of Wesley's arrest and uncovering of his criminal past, the future of KELP is uncertain.
* This increase is mainly because of the 26.74% increment in PBIT but the assets went up only by 21.66%.
What would be the potential needs of the company’s employees when receiving a message about this incident?
1. In the articles "Crisis at Chipotle" and "How to Handle a Crisis" both by Kristin Lewis and Adee Braun. They introduce the horrific story of food poisoning taken place at chipotle. Is these two articles it also shows how businesses should respond in a crisis successfully. The solution it presents is take immediate action to the public.
This study is an overview of the similarities and differences, advantages and drawbacks of how two food companies, Chipotle Mexican Grill and Jack in the Box handled the crisis effects of an e. Coli outbreak on both business and brand identity. This study will comparatively analyze each company’s leadership initiatives, management styles, and business practices when faced with a direct business crisis. Presenting a discussion on the overall strategy, perception of events and methods used to handle a crisis. An examination of any support mechanisms, procedures or policies to cope with inherent danger or opportunity in an emergency situation. A before and after look, at both company’s core values, mission, reputation and the impact of lessons learned with the maturation of the business through crisis situations.
Since the problem initiated in a social media, the best strategy was to respond through the same
Blue Bell, America’s third largest ice cream company, was founded in Brenham, TX in 1907. Originally a butter manufacturer, Blue Bell decided to end the days of selling butter after increased sales of ice cream proved where the consumer demand existed – in ice cream. (Hem, 2006) After years of providing successful service and products to the consumer, tragedy struck.
Potential advantages and challenges associated with communicating within the organization and with the public and private sectors during this crisis situation.
After the crisis emerged, the company needs to establish a crisis communication team first. The team must consist of directors from various departments and high-level executives, especially CEO and crisis management experts. In this team, it is crucial to have a leader who could mobilize resources, make a decision and be responsible for all decisions. Everyone in the team is responsible for a unique issue.
Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza
• The phenomenal increase is facilitated by an annual 10% growth in the amount that Americans spent on meals away from home.