Case Study #1 for E-Commerce Law
This document is a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of HHI’s, Hal’s Hardware, Inc., proposed electronic commerce website.
Strengths
The following are the strengths of the proposed electronic website: Ease of transaction Improve accessibility of products Widen area of coverage More visibility and advertisement
The proposed electronic commerce website may be very helpful in increasing the ease of transactions since, based on the narrative, the owner plans to add an online shopping feature to the website. Through this, customers no longer have to travel to buy items from HHI. This is in corollary to another strength, which is the improvement of accessibility
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Websites are also susceptible to online threats such as hackers, who have ill motives for attacking a website. Security is a very sensitive issue for online shopping and providing a modest level of security can add to customer satisfaction. In the Internet cloud, competition is even fiercer because the Internet is boundless and very large. HHI has to come up with marketing strategies that will help it make its place in the online hardware industry.
Recommendations
Based on the SWOT Analysis conducted above, I came up with the following recommendations:
Partnership with advertising/marketing websites should be established to promote the site and increase visibility. There should be exceptions as to what products can be ordered online. For example, online shopping may be limited only to smaller items so that customers will still have a reason to visit the store when buying larger items. Website should include a help section, tutorial section, videos section, etc. where customers can browse for any power tool demonstration, help in tool operation, or training courses. Customers should be encouraged to create accounts on the website to access more features. This is also to reduce the risk of attackers abusing the website. The site should include an online consultation feature where customers can seek for help regarding the products sold at HHI. Security should also be a main focus because increasing the site’s security can
The Internet over the past few years has seen a huge increase in online businesses and consumers. Electronic-commerce is expected to generate $36 billion in revenue during 1999, up 140% from last year alone.[1] With such a huge amount of money to be made on the Internet it is becoming very appealing for small businesses and start-up companies to try and make their niche in e-commerce. The Internet is drastically affecting the way companies and people conduct business now. E-commerce encourages growth in existing as well as new businesses because of lower overhead costs, the huge consumer base and the freedom of information flow. However the online revolution has created a large
In addition to this massive information highway, there are many different tools that can be utilized on this global network.Using the Internet, people find jobs, send electronic cards, shop, make airline and hotel reservations, execute stock trades, and even pay bills online!With the increasing popularity of people shopping and purchasing goods online, the Internet has created new ways of doing business. Realizing the potential of the Internet, many companies have started to advertise their products and services online. However, consumers are becoming hesitant as it relates to purchases over the Internet because of the fear of being deceived by online retailers. The research study will examine a prosperous component of the Internet, Internet
E-Commerce Solutions Kitchen Karousel offers specialty kitchen products to a higher-end target market. The existing website is very basic and lists a quick description of their store, location and various featured products. While the website contains basic information, it does not provide product details outside of the featured products. Also, there is no shopping cart and therefore no ability to purchase items online. This severely restricts their ability to be competitive in today’s global market. An essential element of any business looking to compete online is the ability to
Assisting them with the web portal registration process is important as well; however, our main focus should be educating our customers from the beginning of their order by explaining important information to them to make sure that they know:
Riordan Manufacturing has developed the website to ensure that its customers and employees are aware of the internal happenings of the company. Educating your company’s community is an excellent way to ensure job satisfaction and promote the feeling of security for your customers, but you should put more effort into this than simply writing out the information in memo format and posting it. A company’s community should be allotted the same considerations as a potential first time customer. This means the same rules apply for this portion of the website as the public portion of the website. The website should be designed to entice the target audience into reading the information. This can be done with the proper color schemes, visual aids, and effective navigation.
In my opinion, the first user need that should be look at is Safety/Privacy. The reasons why I
In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing
Maintaining website –The way of transmission of the information should be improved and at the same time there should be a set of standard format in the information is being entered into the database. Company website need to be redesigned and unified across all product groups. And also the website should include frequently asked questions tab for the customers where they easily find the answers to commonly asked question which will be helpful for the customers to simplify their question without calling the customer services.
None of the manufacturing competitors have utilized the web to provide value added services to customers. Their website is setup to provide basic product information to customers in Portable Document Format (PDF) but there is no feedback or collaborative tools to help the customer have a long lasting and memorable experience.
E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. These business transactions occur either business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerceand e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes around online retail, (SearchCIO, 2015). In other words e-commerce is the buying and selling of goods and services online.
With assistance from a third party or done by the organization, quality content should be provided on the website to attract potential customers and
Recently, Walmart bought Jet, the year-old online bulk retailer, for $3.3 billion dollars, and it was the largest deal ever for an e-commerce company (Abrams & Picker, 2016). Jet.com was known as bulking buying online store, and it was an area where Walmart.com was falling behind. However, Walmart’s e-commerce sales have stalled, and the online business grew 7 percent last quarter, but it was too slow, and the company is focusing more on its online business strategy on expanding its grocery pickup business (Abrams & Picker, 2016). Now, Walmart must manage several risks that connected the nature of e-commerce, and the risk involves security, availability, processing integrity, and confidentiality. Walmart management and executives must develop an effective plan to identify risks before it occur. Accordning to Turner and Weickgenannt (2013), the
The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.
Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.
Age: Most of the users of my website will be people belonging to age group 25-50, As this age group covers up employers, clients, vendors etc.