Case Study: Apple After Steve Jobs

One of the major challenges facing Apple was to get the appropriate replacement of the company’s visionary Chief Executive Officer (CEO) Steve Jobs who died on October 2011. The CEO was responsible for turning Apple into what it is today. Apple is in this case challenged to purse the strategies employed by Steve, that propelled the company to new heights, and which saw the company become a

Apple Inc. in 2012: Can it sustain its growth and defend against new competitive threats?

Much of Apple’s success has been attributed to Jobs. With a unique ability to visualize innovative product designs and predict what people would like to have, Jobs was known to be obsessive about process and detail. However, his influence and his presence in the whole company made a hard struggle on Apple by the time of his another leave for medical reasons. This additional challenge for Apple started when Jobs handed in the role of control to Timothy D. Cook, the current COO with a prior announcement. Jobs will be difficult to replace, since it is considered that no other person at Apple has had the experience of founding the company, being asked to leave the company, and returning years later to save it from bankruptcy just like Jobs was. But then, although the challenge soon to be faced was getting harder, several analysts are confident that Apple will survive the loss.

Jobs was a marketing genius. He knew how to build up exitement for the fans and his affection to secrecy made every revelation of a new Apple product a special event. Jobs always was the one to reveal new products and “More than any other personal computer, the Mac comes wrapped in hype,

Apple Inc. started off as a small computer company and rose to prominence over the following years. They faced great challenges and obstacles to evolve and become one of the top notch corporations today. Having a great CEO, Steve Jobs, is credited for the success of Apple. Under the leadership of Steve Jobs, Apple was able to innovate industry changing technology.

Apple new chief executive ‘Tim Cook’ does not seem concerned about the recorded short fall of the company since the passing of Co-founder Steve Jobs. Recorded losses in revenue for Apple fourth quarter could be significantly the result of many factors (Sky News, 2011). The main contributing factor, being the

The three most important factors in Apple's past success before the death of Steve Jobs was the push for innovation, portable devices, and iTunes. Steve Jobs was a man who wanted to create the "future" of technology. He created a better home computer with the creation of Apple II PC and the Macintosh computer. The Macintosh computer was created for the students and working professionals. Steve Jobs was the forefront of Apple's new innovations. He had the creative mind and the ability to look to the future. When Apple removed him as the CEO of Apple, he didn't give up. He went and started a new company. With that company he came up with the foundation of the new operating software of Mac OS X. We can all tell that Apple needed Steve Jobs when all other CEOs failed. Since the removal of Steve Jobs as CEO, Apple took a big hit in the market. With this, Steve Jobs decided to move toward the mobile devices of iPhone, iPad, and iPod.

Eleven long years after the mercurial young Apple cofounder was unceremoniously ousted by CEO John Sculley, Jobs is returning to the company he so loved clothed in glory. If Jobs's career were a quilt, it would be a patchwork of ermine and calico. The self-possesed, and some say obsessed, Jobs does nothing in half measures and so seems to reap his rewards in abject failure and stunning successes.

Based in Cupertino, California, Apple Inc. has become one of the titans of the technological industry in the 39 years since it was created in the spring of 1976. This growing company employees over 115,000 people and has 450 retail stores in 16 different countries. With an annual revenue of $233 billion in 2015 Apple Inc. is the most prosperous technological company in the world. Along with its many retail locations Apple also runs the online Apple Store making it a truly global brand. Over the years Apple has expanded their product line; in its infancy the company specialized in personal computers but more recently the main product line is phones and tablets. Apple’s other significant products include computer software and other consumer electronics (iPod, Apple Watch, and Apple computers).

In 1997, Steve Jobs returned to Apple as an advisory and with the purposes of reshaping the product line. The changes made by Jobs resulted in increased sales and $309 million in profits. Job changed the mindset of Apples management and development team. He encourage them to have the “think different” management style that promotes the development of products that are ahead of the technology and design curve, and a creative retail strategy. It is this strategy that would eventually make Apple the best-selling company in the PC industry.

With the recent passing of Steve Jobs, there has been an intense spotlight focused on both the man and the company he built. Most of the attention has rightfully been focused on Jobs’ passion and creativity, as well as the remarkable period of innovation he preside. As a symbolic leader, the man not only once saving the company from bankruptcy but also building up a well-known brand that had integrate with our daily life – Apple.

Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.

Steve Jobs, one of whom established Apple, led Apple to achieve widespread success with its products. He is the man whom led Apple to be the largest cell phone provider, the second largest company in the world, and the most innovative company. In addition, he is the reason why Apple has the unique corporate culture. Unfortunately, Steve Jobs has passed away because of cancer. Thus, Tim Cook, the chief operating officer has taken his position to manage the whole company. Although Apple Inc. still has the most of market share in the world; there are some potential problems in Apple Inc. The metaphors described in Gareth Morgan's book “Images of Organizations” can help us to maintain a professional stance about the situations. They also help us to find new ways to give recommendations. Specifically, the machine, living system, brain, culture,

Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers combining technology and design, using an user friendly approach. Apple regarded “switch” as its slogan and it valued innovation very much. The main features of the company can be resumed in this tables:

It was through jobs that significant and highly marketable designs came into Apple like the original iMac of 1998. iPod launched Apple into a