Case Study : Apple Inc.

Steve Jobs then returned to Apple as a special consultant after being gone from the company for almost twelve years (Apple Computer, Inc. History). Taking a closer look at the chief executive officers over Apple’s history will give us an even closer look at Apple as a company throughout its history.

One of the major challenges facing Apple was to get the appropriate replacement of the company’s visionary Chief Executive Officer (CEO) Steve Jobs who died on October 2011. The CEO was responsible for turning Apple into what it is today. Apple is in this case challenged to purse the strategies employed by Steve, that propelled the company to new heights, and which saw the company become a

Apple Inc. has provided many innovative and creative products to consumers over the years. Many industry analysts want to know if Apple can sustain its growth and defend against new competitive threats. Apple lost their CEO Steve Jobs in 2011 to

Apple Inc. is a software and electronics manufacture that was established in 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne. The first computers the company manufactured were aimed at computer hobbyists, while they worked on making their computer simpler for the non-computer users. They later succeeded in creating the Apple II model which would become one of the most popular computers in the through

In 2003, a rare tumor called the neuroendocrine tumor was found in Steve Jobs’s pancreas. Jobs kept avoiding his doctor and surgeries. But 9 months after the tumor was found, he finally agreed to have surgery. The surgery was successful and gave Jobs another six to seven years to live. Blumenthal said about his situation, “The prospect of death kept him focused on what was most important to him, prompting him to shift direction when he stopped making the most of each day” (246). Jobs took several medical leaves from Apple and finally, he resigns from Apple on August 24, 2011. This left many people worried if Jobs was going to be okay; he was not. A little under two months later, he passed away and the whole world was distraught by his

Before there was Apple Inc., there were two young high school friends, Steven Jobs and Steven Wozniak. These two young geniuses were extremely interested in technology and electronics, and they used this passion to find employment. Jobs worked for Atari, and Wozniak worked for Hewlett-Packard. In April of 1976, in a garage with just $1,300, the two Stevens came together to form a dynamic duo. With Wozniak’s flair for computer design, and Jobs ability to look further into the future, they both created the Apple computer. Now branding began to emerge as Ronald Wayne became a 3rd founder of Apple Inc. since was responsible for creating the company’s first logo which he later resigned because he believed that the company would pose a financial risk. The new logo was created by Ron Janov designs. The company’s first president was Mike Scott. The company was not taken seriously until 1977 when the company came out with the Apple II, which was the “first personal computer to come in a plastic case and include color graphics,” at this point Apple Inc. became incorporated. The company continued to improve with the introduction of Apple III. In 1983, Apple Inc. became the fastest growing company in history, and at this time

Much of Apple’s success has been attributed to Jobs. With a unique ability to visualize innovative product designs and predict what people would like to have, Jobs was known to be obsessive about process and detail. However, his influence and his presence in the whole company made a hard struggle on Apple by the time of his another leave for medical reasons. This additional challenge for Apple started when Jobs handed in the role of control to Timothy D. Cook, the current COO with a prior announcement. Jobs will be difficult to replace, since it is considered that no other person at Apple has had the experience of founding the company, being asked to leave the company, and returning years later to save it from bankruptcy just like Jobs was. But then, although the challenge soon to be faced was getting harder, several analysts are confident that Apple will survive the loss.

4-9. Steve Jobs passed away in October 2011. Until his death he had been the heart and soul of Apple’s Innovation. Today, 35,000 Apple employees continue onward in his absense. A huge question for many investors is whether the company can be successful without him. The current stock price would seem to indicate that the market does not. What do you think? What role did Jobs play? How can Apple respond to his loss? Would you be willing to invest in Apple without his leadership? Why or Why not? Apple has shown that they can be very successful after the death of Steve Jobs in October of 2011. They have continued to create unique products, update previous ones, and have shown no signs of slowing down in

I learned that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple focuses on the needs of customer’s light years ahead of their competition and even before most consumers have realized they want Apple’s products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a “Mac cult” for its diehard fans. The way ahead for Apple is not to lose sight of its brand loyalty and continue to service the customers and entice them with the brand’s prestige. Even with the death of Steve Jobs, I believe Apple forge ahead to differentiate itself from the markets they are in.

Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market, which led to a computing revolution and quickly became the industry leader by selling more than 100,000 Apple IIs in 1980. After IBM entered PC market, IBM PCs, which used Microsoft’s DOS (OS), gained more market share and became the new standard for the PC industry. At the same time, Apple introduced the Macintosh in 1984. However, Apple’s net income fell 62% due to the Mac’s slow processor speed and lack of software limited sales. In 1985, Steve Jobs was forced out and John Sculley took charge of the Mac. Under the direction of Sculley, Apple

Apple Inc. is a corporation that designs and manufactures computer hardware, software and other consumer electronic products. The company is known for the Macintosh personal computers, iTunes media applications and the iPod personal music players. Apple was founded in April 1976 by Steven Wozniak and Steve Jobs, both college dropouts. In 1976, Wozniak and Jobs created the Apple I computer which did not have a keyboard or power supply for a computer hobbyist club. Later that summer Wozniak started his development of the Apple II, which

Stephen Woziniak and Steve Jobs founded Apple Computer in 1976, which was called the Apple I, then in year 1978 just two years after, Apple II was introduced. More than 10,000 units were sold which relatively was a success, Macintosh (Mac), which dramatically change personal computer. iMac, iBook, iPod, iPad, iPhone, and other come from the lineage of Apple.

Apple has achieved more success under the leadership of Steve Jobs than under the leadership of current chief executive officer (CEO) Tim Cook due to differences of management style, research and development and Apple’s profitability as a result of these differences in management.

Apple’s history dates to 1974 when two men, Steve Jobs and Steve Wozniak had a vision that inexpensive home computers would soon be in demand. Two years later, Jobs and Wozniak built their first computer in Jobs’ family garage, they named it Apple I. On April 1, 1976, the Apple Computer Company was established.

Apple Inc. is the most revered corporation of the USA, both in terms of brand equity and market capitalization. The company’s international competitive strategy is focused on the innovative product development, which Apple controls through its eight business segments: Portables, Desktops, iPads, iPhones, Music related products and services, peripherals and hardware (Lam et al. 2005).