Case Study : Apple Inc.

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Research Paper: Apple Inc.

In this research paper I would like present the strategies of the World’s most Profitable, Leading and Uniquely Recognized Company: Apple Inc.
On October 5, 2011 Steve Jobs died because of Cancer. This man was a legend, he made apple to grow from the verge of bankruptcy to what it is now. After his death the new CEO Tim Cook had a challenge to maintain the success of Apple and also to take it to the next level.
The company was started as Apple Computer, best known for its Macintosh PC in the 1980-90s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996. Then Jobs played his inevitable role and transformed Apple Computer into ‘Apple Inc.’ which started making non-PC products. This made Apple the most valuable company in the world in 2012.

Without any doubt Apple’s achievements were mind-blowing but the new CEO Tim knew that to be in the race and especially a winner the company needs to keep going with its innovative strategies. Critics also wondered if the company could thrive without Steve Jobs.

Steve Wozniak and Steve Jobs formed Apple Computer in April 1976. Their creations Apple I and Apple II were successful. They began work on the Apple III, which turned out to be their very first project failure. Graphical User Interface: Lisa (Local Integrated Software Architecture) was the first PC to implement GUI technology. The Macintosh: Enhanced feature of Lisa

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