Case Study: Bose

953 Words Sep 1st, 2010 4 Pages
Case Study: Bose

The Bose Corporation was found by Amar Bose in 1964. It has been known for its high-end speakers and headphones. It will soon release an automotive suspension system that unlike anything else on the market. Bose is a brand with very high level of equity and is the most trusted brand of 22 best-known consumer technology brands. It has been very successful financially as well.

The company has unique business philosophies that have lead to truly groundbreaking innovations and high levels of consumer trust. For example, the company’s founder Amar Bose has kept it private in order to control the degree to which the company invests in and conducts research which he considers the lifeblood of the company. He plows all of
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It relentlessly purses new solutions and get new products to market quickly. It serves customers who want state-of-the-art products and services.

In a given target market a company can have one of four different competitive positions: market leader, market challenger, market follower and market nicher. Market leader is the firm in the industry with the largest market share. Market challenger is a runner-up firm that is fighting hard to increase its market share in an industry. Market follower is a runner-up firm that wants to hold its share in an industry without rocking the boat. Market nicher is a firm that serves small segments that the other firms in an industry overlook or ignore. Each market position calls for a different competitive strategy. For example, the market leader wants to expand total demand and protect or expand its share. Market nichers seek market segments that are big enough to be profitable but small enough to be of little interest to major competitors.

Bose is a market leader. First, Bose is essentially customer-focused without knowing it. The company has its unique business philosophy which translates into a clear differentiation strategy. Through differentiating its product lines with features and attributes that other companies don’t have, Bose offers customers superior value that other companies cannot offer. Bose cares more about their customers’ interests by making the best products than about maximizing profits. This makes Bose win

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